Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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Key: EX.4: K: Look at the map‚ Mary. We are at the Bank now. It is the Central Line. M: We need to go to the Piccadilly Circus. K: We can go to the Oxford Circus and change there to the Bakerloo Line and the next station will be the Piccadilly Circus. M: Or we can go to Holborn‚ change to the Northern Line and the second stop will be the Piccadilly Circus. K: Let’s count the stops. In my variant there are six stops. M: And in my route there are only
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What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence‚ we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers
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have the right to repatriate capital and profits at the current rate of exchange and no previous permits are required. Additionally‚ manufacturers must register all cosmetics locally produced with the National Agency of Drug and Food Control (Indonesian acronym BPOM). The producers must comply with the criteria for registered cosmetics regarding the safety‚ quality‚ packaging‚ and labelling of the products. 2.3. Economic
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Excellence >>BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The com- pany was founded in 1916 as an aircraft-engine manufac- turer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s
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1.0 Introduction APPLE Apple Inc.‚ formerly Apple Computer‚ Inc.‚ which is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers‚ and a digital distributor of media content. On 1 April 1976‚ Apple was established in Cupertino‚ California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started with a Apple’s computer company in the year 1976. Apple has expanded into a very complex company that specializes
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CIPD Profession Map Our standards and your professional development Claire Bishop HR Capability Manager‚ CIPD HR Profession Map What makes great HR? The HR Profession Map is a framework based on extensive research with HR professionals at all stages of their career‚ and sets out what makes great HR: the knowledge‚ skills and behaviours
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Mattrix Modern School Rate this 38a‚ Near Southern Avenue‚ Lake Place‚ Sarat Bose Road-Deshapriyo Park‚ Kolkata - 700029 | View Map Call: (033) 24664752 Distance : Less than 2 KM Also See : CBSE Schools‚ Schools‚ English Medium Schools Ashok Hall Girls Higher Secondary S... 75 ratings | Rate this 5 A‚ Sarat Bose Road‚ Lala Lajpat RAI Sarani‚ Kolkata - 700020 | View Map Call: (033) 22871271 Distance : Less than 2 KM Also See : CBSE Schools‚ Schools‚ English Medium Schools Esho Academy
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MIND MAP 3. Formation of a contract A legally enforceable contract must have 3 elements: 1. Agreement 2. Intention to be legally bound 3. Deed or consideration State clearly: What is being bought/sold? Price payable? Was there an OFFER and ACCEPTANCE? NOTE: Offer + Acceptance = Agreement Judged objectively reasonable person test What sort of agreement is it? Domestic not binding Commercial binding NOTE: Presumptions are rebuttable. Is
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hard to run Create the new market ‚it will take a long time If it is fails‚ it may affect you main brand product Question 3 L’Oréal maintained a large portfolio of brands and was present in all the four segments of the cosmetics market. What positioning strategy did the company follow to ensure that the image of its brands did not overlap? How and why did L’Oréal encourage competition among its brands in a particular segment and at the same time prevent the brands from cannibalising
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