Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
Premium Marketing Brand management Tata Motors
sculpture is Nike of Samothrace‚ now located in the Louvre museum in Paris. It is a demonstrative‚ and powerful sculpture which encapsulates everything great about Ancient Greece. The sculpture is made of Rhodian marble‚ stands 2.45 meters tall and 2.35 meters wide including its wings (Burn‚ 2004‚ p. 89). Nike’s sculptor is not well known‚ however it is presumed to have been constructed by the sculptor Pythokritos (Pollitt‚ 1986‚ p. 114) during the early second century BC. Discovering Nike was discovered
Premium Hellenistic civilization Louvre Nike
My HR Map User guide Previous page viewed Next page 1 of 21 © CIPD 2010 CONTENTS 1 GETTING STARTED ....................................................................... 1 2 IDENTIFYING MY BAND .............................................................. 7 3 STARTING AN ASSESSMENT ....................................................... 9 4 ACCESSING MY RECOMMENDATIONS/REPORTS ..................... 13 5 SAVING‚ EXISTING AND PRINTING ........................................... 18
Premium Assessment Evaluation
HR Professional Map. In this section‚ it explains how the CIPD HR Professional Map (HRPM) areas and bands define the HR profession. It will also look at why the HRPM behaviours are essential to being an effective HR professional. The CIPD HR Professional Map was introduced in 2009. It is a members-only resource designed to help professionals understand the relevant skills needed to fulfil an HR role. Detailed research within the HR profession was undertaken to create the map and it provides
Premium Management Professional Human resource management
this‚ Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of‚ and key messages about‚ the Nike brand‚” through different forms of visual aids and point-of-purchase advertising. In connection to this‚ Nike continuously aims to apply marketing tactics that are appropriate with the people who reside in these continents or nations. For example‚ aside from traditional advertising in the form of television‚ billboards‚ and the like‚ Nike also
Premium Marketing Advertising
Check 3 Write a summary of the CIPD HR Professional Map. The HR map was created to assist with personal development and organisation development. This is a great tool to use to try and evaluate where your strengths and weaknesses are‚ and to help define you in the area you would be most suited for example – if you read through carefully you may find that your strengths point towards a specialised role in Learning and Development. The HR Map is split into 3 separate areas‚ which I have detailed
Premium Management Behavior Psychology
whether to buy Nike’s Stock Nike’s net income has fallen from $800 million to $580 million since 1997. Also its profit and market share have declines significantly from 48% to 42% (Shoe products market share) from 1997 to 2000 To counter this down fall Nike has decided to develop more athletic shoe products in mid-priced segment and also to push their apparel line. It has also decided to cut down expenses Analyst reactions are mixed – Lehman Brothers report a recommended “Strong Buy” whereas UBS Warburg
Premium Weighted average cost of capital Investment Mutual fund
ignored.) C8: Using CAPM: KE’=3.2%+0.91*5.5%=8.21% C9: Using DGM formula: P’=D1/ (KE’-g) =1.06*(1+8%)/(8.21%-8%)=$545 In Nike’s case‚ when Joanna Cohen calculated the WACC of Nike‚ she made several mistakes and led to a wrong estimate of the cost of capital. The first mistake comes to the book value of equity used in calculating WD. Nike became a publicly traded company since December 2‚ 1980‚ the share price has changed significantly during 20-year’s time. So‚ the market value of equity should be used
Premium Weighted average cost of capital Stock market Stock
Profession Map DATE: 18th October 2012 1.0 Introduction This report has been produced for a new HR practitioner entering into Companies House. This report it outlines The Chartered Institute of Personnel and Development (CIPD) HR Profession Map and how this feeds into timely and effective service delivery from professional HR practitioners. The HR Profession Map (HRPM) developed by CIPD is a useful wide-ranging visionary tool of how HR can add value to the organisation it operates in. The map covers
Premium Management Human resource management Human resources
Principles of Marketing TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best
Premium Marketing Product differentiation