The brief was to create an integrated campaign that articulates the Ted Baker brand in one of these four categories; watches‚ eyewear‚ footwear and fragrances. Free to work in any media and it can be displayed in the store swell as in the public domain. Using the Ted baker logo within the designs‚ free to work in any style and using any media. The requirements for the brief were simply 4 posters relating to the certain category we had chosen. Anything else provided would be optional extras. These
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Chapter 4 TUTORIAL FOR POSITIONING ANALYSIS Concept There are three broad concepts associated with this tutorial: Differentiation‚ Positioning‚ and Mapping. Differentiation is the creation of tangible or intangible differences on one or two key dimensions between a focal product and its main competitors. Positioning refers to the set of strategies organizations develop and implement to ensure that these differences occupy a distinct and important position in the minds of customers. Thus‚ Kentucky
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ASSIGNMENT 1 AARON HUGHES C00088546 TED BAKER BACKGROUND SUMMARY Ted Baker is a British clothing retail company that was founded in 1987 by Ray Kelvin‚ who labels himself “The closest man to Ted”. In March 1988‚ his first store was opened in Glasgow‚ which was quickly followed by three more stores‚ where he exclusively offered men’s dress shirts‚ and offered dry cleaning with ever shirt they sold. By 1996‚ Ted Baker had launched the Ted Baker woman & Ted Baker lite lines in conjunction with opening
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Report: Financial Position and Performance of Ted Baker PLC – 2010 to 2013 The following document analyses the financial performance and position of Ted Baker Plc over the last four fiscal years (2010 to 2013) using ratio analysis. The Appendix provided shows the balance sheet‚ income statement and calculated and graphical representation of the ratio analysis. Overview of 2010-2013 Results: Profitability: The company has shown good profitability over the years and has been a top performer in
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report that analyses industry and performance of Ted Baker plc. based on the Ted Baker Annual Report 2011-12. Executive Summary This report is going to analyse and evaluate the Ted Baker plc. by providing the most important ratios of the company and interpretations to them. Furthermore‚ it is going to recommend to hold shares of this company to existing shareholders and also recommend potential investors to purchase the shares of Ted Baker plc. since the return of the company is expected to
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An accounting analysis Financial Accounting Assignment Module 1‚ August 2014 GEMBA 2015 Group Assignment - Group 9 Scott Couzner Joseph Lew Nicole Sia Jay Tomar Alex Zupancich BURBERRY INTRODUCTION Burberry is a global luxury brand offering menswear‚ womenswear‚ childrenswear‚ coats‚ dresses‚ shoes‚ accessories‚ bags‚ scarves‚ beauty and fragrance. The quintessentially British brand was first founded as an outerwear brand‚ well known for it’s iconic Burberry trench coat and distinct tartan
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Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
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CASO BAKER Consideramos que John Baker tiene que dirigirse a su sucesor en el puesto de Ingeniero Jefe de la Caribbean Bauxite Company of Barracania de las Indias Occidentales felicitándole por su nuevo puesto‚ su ascenso‚ su oportunidad profesional en la nueva etapa que comienza en la empresa‚ dándole ánimos y deseándole toda clase de parabienes. Al mismo tiempo consideramos que es su deber mencionar todos los aspectos y elementos positivos que la empresa valora del propio Rennalls‚ con el fin
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POSITIONING Positioning the process of designing an image and value so that consumers with the target segment understand what the company or brand stands for in relation to its competitors. It also refers to the place an offering occupies in consumers minds on important attributes related to competitive offerings. Positioning is not actually something that is done to product; rather it is something that is done to minds of consumers by marketers. It relates to now consumers perceive the product
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Urtima AB Main method of investigation should be online questionnaire. Arguments to choose this type of survey: * Quick way to get results * Cheap * Easy to analyze * Various options of visual aids (e.g. diagrams‚ charts) can be done automatically * Best way for high response rate‚ especially if possibility to win free gift is offered to the respondents who will fill out the questionnaire (e.g. offer them to win X1 Fitness or other sports accessory) Also personal interviews
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