consumers and the organisation (‚ 2006). This paper discusses the contributions of the Ansoff Matrix in strategic marketing management. There are different types of strategies used by business in identifying their market. There is the SWOT Analysis‚ in which it identifies the strengths‚ Weaknesses‚ Opportunities and Threats of the target market. Another is the BCG Product Portfolio Matrix which is used by businesses with multiple portfolios or product lines in examining the products
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POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world
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projects that motivate consumers to improve their hygiene behavior. Lifebuoy was a nimble and good citizen brand of India‚ reaching millions of rural customers with a promise of ‘health and hygiene’ as a platform of its business. 1. Initial Positioning Strategy (from 1894 to 2002): Since 1894 Lifebuoy had largely remained the ultimate men’s bathing bar. Lifebuoy in India Lifebuoy in India in 1960s and 1970s promoted health‚ hygiene and an active lifestyle. This active lifestyle and health was
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since they were first introduced in mathe- matical statistics by Wishart in 1928. After a slow start‚ the subject gained prominence when Wigner introduced the concept of statistical distribution of nuclear energy levels in 1950. Since then‚ random matrix theory has matured into a field with applications in many branches of physics and mathematics‚ and nowadays random matrices find applications in fields as diverse as the Riemann hypothesis‚ stochastic differential equations‚ statistical physics
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A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra
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Evaluation Matrix The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs)‚ and the young Generation-Y (GY)‚ who desire fashionable sportswear and are Internet savvy. Two significant threats to the industry are the disruption in product supply from foreign manufacturers such as Indonesia where there is political unrest and not keeping pace with rapid changes in consumer preferences. CPM: Competitive Profile Matrix Nike is a
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The Allegory of the Cave and The Matrix Book VII of The Republic begins with Socrates’ “Allegory of the Cave.” The purpose of this allegory is to “make an image of our nature in its education and want of education” in other words‚ it illustrates Socrates’ model of education. In addition‚ the allegory corresponds perfectly to the analogy of the divided line. However‚ this Cave Analogy is also an applicable theme in modern times‚ for example‚ the movie‚ The Matrix‚ is loosely based off the Allegory
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to error has a Wishart distribution. Analogous to ANOVA‚ MANOVA is based on the product of model variance matrix‚ Σmodel and inverse of the error variance matrix‚ [pic]‚ or [pic]. The hypothesis that Σmodel = Σresidual implies that the product A∼I[2] . Invariance considerations imply the MANOVA statistic should be a measure of magnitude of the singular value decomposition of this matrix product‚ but there is no unique choice owing to the multi-dimensional nature of the alternative hypothesis.
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In the Matrix Neo must choose to take either the red pill which takes him into the real world or the blue pill which lets him continue living in a fake one. The virtual world of the blue pill is comfortable and predictable and those who “live” in this world are completely oblivious to the fact that it is fake. The real world of the red pill is harsh‚ challenging and cold. I am going to choose to take the red pill as I value the knowledge of reality over happiness. In the virtual world of the blue
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