"Positioning of bottled water" Essays and Research Papers

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    Just Tap It: The Negative Effects of Bottled Water “In Canada‚ bottled water consumption was estimated at 24.4 litres per person in 1999. By 2005‚ that had increased to about 60 litres per person‚ with sales worth $652.7 million” (CBC News‚ 2008). This dramatic increase in bottled water consumption does not come without severe repercussions and has caused a chain reaction of unfortunate events. Although easily available and terribly convenient‚ bottled water negatively effects the environment‚ is

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    Trouble with Bottled Water 1. What’s in the Bottles One problem has to do with what’s in the bottles themselves. The Earth Policy Institute reports that 1.5 million barrels of oil per year‚ which is enough to fuel 100‚000 cars for that same year‚ are required to satisfy Americans’ demand for bottled water. That’s because PET‚ or polyethylene terephthalate‚ the plastic used in water bottles‚ is derived from crude oil. And‚ according to the Earth Policy Institute article "Bottled Water: Pouring

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    Bottled Water Case Study

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    The Case Against Bottled Water TheStar.com - August 11‚ 2008 By Sean Petty & Justin Trudeau Essay Exercise: After reading this newspaper opinion piece‚ think about how the authors could revise this into an academic essay. What would they have to change in terms of content‚ format‚ and style? Consider whether there are any opportunities for using headings‚ graphics‚ etc. Canadians have long been proud of the mighty rivers and beautiful lakes that make this country one of the greatest repositories

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    Bottled water‚ it seems such an unlikely culprit for such massive deterioration. Bottled water‚ as simple and convenient as it is‚ is the beginning of a large controversy. Behind it is not only a story of pollution‚ but also a story of the damage from the production. “... many had an incomplete understanding of the total environmental impact of bottled water production” (Saylor‚ et al. 599). The environment is being destroyed by the plastic and the wastes of oil. Not only is the environment being

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    and was amazed to see all of the people had their hands full with bottled water. Bottles were everywhere. Even the dogs were drinking from bottles of water. There were garbage cans‚ beside recycle bins‚ filled with bottles. Not to mention the bottles laying everywhere on the ground. Bottled water is a problem in our society. Bottled water should be banned because it is dangerous for our environment‚ resources‚ and health. Bottled water is very dangerous for your environment because recycling is not

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    Bottled Water Industry Analysis & Recommendations I. Industry Introduction The Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion‚ and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina)‚ and are positive indicators of the current [growth] stage in the product’s lifecycle. However‚

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    Bottled Water Research Paper

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    WATER 1. Nearly 80% of the surface of earth is water. 2. 97% of all water on earth is sea water. 3. Chemically‚ it us 2 atoms of Hydrogen and 1 atom of oxygen. We and Water : 1. The human body is made up of about 70% water. 2. Every system in our body needs water. 3. Water makes up 83% of our blood. 4. Water helps us digest food. 5. Water transports body wastes. 6. Water keeps our temperature correct. 7. Each day we must replace 2.4 ltrs

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    Large pool of buyers but no one accounts for a significant fraction of overall market demand. Degree of product differentiation Various types‚ such as natural mineral water‚ spring water and purified water etc. Products could be identical. Buyer needs and requirements Due to the concerns over the safety of tap water. An increased focus on health and fitness. The hectic on-the-go lifestyles of American consumers. Attracted by the convenience‚ purity and portability. Number of rivals

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    Bottled Water is causing damage to the Environment. Along with all the bottles that end up in landfills or the bottles that get burned (sending tons of pollution into the air)‚ the gasoline and other fossil fuels that it requires making all of the bottles is both a waste of fossil fuels and damages the environment. Home Water Filters can save the environment and keep some more green in your pocket. Bottled water on average costs 5000 times more for the United States as a country as apposed to

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    DISTRIBUTION AND SALE OF BOTTLED WATER Bottled water was distributed to the large grocers and clubs directly by the producers whereas they use third parties like bear and wine distributors to make sales and deliveries to stores‚ restaurants & delis Coca-Cola and PepsiCo enjoyed the advantage of their vast distribution channels. It was easy for them to distribute Dasani and Aquafina with their deliveries of other beverage. They also negotiated contracts with sports stadium‚ universities‚ school

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