Brand and Product Overview LVMH‚ being a huge conglomerate‚ does operate in a different luxury markets‚ offering variety of products for their customers. The whole LVMH group is focusing on items that would be demanded by high-income customers. According to Pan & McCauley (2005) brands played an important role in the luxury industry‚ as buyers in this segment bought not only the product but also its associated values in terms of class-consciousness‚ emotional and artistic appeal‚ a unique design
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Loewe‚ Berluti‚ StefanoBi‚ Kenzo‚ Marc Jacobs‚ Fendi‚ Emilio Pucci‚ Rossimoda‚ Thomas Pink and Donna Karan. Perfumes and Cosmetics: LVMH is a major world player in the Perfumes and Cosmetics sector with the large French houses Parfums Christian Dior‚ Guerlain‚ Parfums Givenchy and Parfums Kenzo. In addition to these world-renowned brands‚ this business group also includes BeneFit and Fresh‚ two young‚ high growth American cosmetics companies‚ the prestigious Italian brand Acqua di Parma‚ Parfums
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Fashion is always something every person has their own opinion about. She likes this‚ he hates that or a whole group of people like one particular item and it becomes a trend. No matter what peoples’ opinions are‚ most trends seem to circulate back into style every once in a while. Skinny jeans‚ sagging‚ and pencil skirts are fashion trends we can all say we run into at some time or another whether wearing them or seeing them on others. Skinny jeans have been around since the 1950’s‚ most popular
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We live in an enthralling world and even more enthralling society. From the moment we wake up until the moment we go back to our beds‚ we avail of media. At the end of the day‚ you avail of the latest news from your television and crave for your favorite music over the radio and even log on to be connected to the rest of the world through the World Wide Web. Our society is becoming more and more capable of being constantly informed‚ entertained‚ and connected to the other individuals at the click
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Paris‚ has been built into a worldwide‚ billion dollar company with the help of Bernard Arnault‚ “the pope of fashion.” Arnault said of LVMH‚ “We are here to sell dreams. When you see a couture show on TV around the world‚ you dream. When you enter a Dior boutique and buy your lipstick‚ you buy something affordable‚ but it has a dream in it.” The companies that today comprise LVMH focused on prestige rather than profit‚ being family run enterprise‚ and this prestige continued throughout the decades
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you where successful as a designer‚ the consumer wanted to wear whatever the designer made. What the designer made‚ became fashion. Looking at 1947‚ when Christian Dior invented the new look‚ people where used to other types of fashion during the World War II. Utilitarian and frugal styles dominated the period of the war‚ but Christian Dior decided to make a difference for women in that time. He had the “direct‚ unblushing plan to make women extravagantly‚ romantically‚ eyelash-battingly female.”1 After
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group. It ’s luxury goods and services range from Moet & Chandon champagne to La Tribune newspaper and Radio Classique. Leather goods‚ clothing‚ shoes and accessories are included under the Louis Vuitton brand. Additional brands under LVMH include Dior‚ Tagheuer‚ Kenzo‚ Givenchy and many more elitist trade names. LVMH not only focuses on material merchandise. It ’s ongoing support in a wide range of activities such as the Louis Vuitton cup and its responsibility in ensuring environmental protection
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DE TERNAY Anastasia MORAR Crina XIA Xiaou ZERMANI Sihem Master 2 CPEI LVMH: Strategic Integration and Expanding Brand Dominance in Asia 1 1 http://fashionrules.com/wp-content/uploads/2009/03/lvmh.gif 1 Table of contents INTRODUCTION……………………………….…………………………………......…3 I. LVMH and its environment ……...…………………………..……….………………..3 A. The luxury market and it segmentation……………………...………….………………3 1. Analysis of the luxury market: « The luxury-goods industry »…..………………...3 2. Segmentation……………………………………
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Chapter 1: Marketing Key Terms: Marketing The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing product‚ price‚ place‚ promotion. Needs States of felt deprivation. Wants The form human needs take as they are shaped by culture and individual personality. Demand Human wants that are backed by buying power. Market offering .product or the service that is sold
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GOVERNANCE STRUCTURE The Board of Directors is the strategy body of LVMH Moët Hennessy - Louis Vuitton SA. The competence‚ integrity and responsibility of its members‚ clear and fair decisions reached collectively‚ and effective and secure controls are the ethical principles that govern the Board. The key priorities pursued by LVMH’s Board of Directors are enterprise value creation and the defense of the Company’s interests. LVMH’s Board of Directors acts as guarantor of the rights of each
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