(2008) « The New Strategic Brand Management » 4th ed.‚ London: Kogan Page Friedrichs‚ J.‚ (1973) « Methoden empirischer Sozialforschung » Hamburg: rororo Studium. Esteve‚ G. & Hieu-Dess‚ J.‚ (2005) « Etude d’une Stratégie du Luxe » - Stratégie de Dior‚ Paris: dissertation. Dubois‚ B. & Czellar‚ S.‚ (2002) « Prestige Brands or Luxury Brands? » An Exploratory Inquiry on Consumer Perceptions. In Conference of the European Marketing Academy. Braga. Dubois‚ B.‚ Czellar‚ S. & Laurent‚ G.‚ (2005) « Consumer
Premium Luxury good Branding LVMH
TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION I. Where are we? 1. Belonging to the Vivarte Group 2. The 3V’s business model 3. The value chain analysis 4. The Boston Box matrix 5. Brand positioning 6. SWOT II. Where we want to go? The Chinese market analysis 1. General facts about China 2. PESTEL analysis 3. PORTER’s five forces 4. Competitive environment 5. The Chinese clients types III. How we will get there? Action
Premium Brand China Marketing
Paris‚ France - Saif Charania Geological Location O Paris is the capital and most populated city of France. It is situated on the river Seine‚ in the north of the country‚ at the heart of the Île-deFrance region. O Population : 2‚230‚000 History O The history of Paris‚ France‚ spans over 2‚000 years‚ during which time the city grew from a small Gallic settlement to the capital and primate city of France. It further developed into a centre of art‚ medicine‚ science‚ fashion‚ tourism‚ high culture
Premium Paris
The five force of beauty product industry Presentation of the market The beauty industry represent 160$ billion per year. Main product are: make -up‚ skin/hair care/perfume/cosmetic surgery/health club The leader company is l’Oreal There are 5 pioner that are establish since a long time around 1900.==> means that the beauty industry is depending and it’s history ‚ woment can rely on those company. what affect the beauty market? the number of new entrant==> especially the luxury brand that
Premium Branding Brand Procter & Gamble
History of the Chanel Brand The success of Chanel as one of the leading luxury brands in the world could be traced back to the humble beginnings of its namesake’s founder‚ Gabrielle “Coco” Chanel. She had revolutionized fashion and had literally liberated women from restrictive clothing and ostentatious accessories through introducing a whole new look that she had started from her own sense of style and freedom. Her designs have greatly appealed to several women from high societies in all ages
Premium
1960-1970 “Fashions fade‚ style is eternal.” By Yves Saint Laurent (Sibeal Ito FIP) Introduction The 1960’s saw a massive development in fashion in comparison to the long skirts and conservative style of the 50’s. The decade was in the middle of an economic boom and lots of prosperity which led the expansion of fashion. What was also very important about the 60s was that people became unhappy with their governments‚ especially in the US.
Premium
Women were expected to be housewives and mothers. The silent generation wasn’t much for innovation‚ so instead of moving fashion forward‚ it returned somewhat to the more feminine silhouette of previous decades. Influenced by designers like Christian Dior and Cristobal Belenciaga‚ fashions dictated ballerina length skirts that were full and flowing. Waist lines were fitted and shoulder lines were made more rounded as a change from the boxy style that was previously favored. [pic] [pic] [pic] Ballerina
Premium
LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH Table of Contents PROBLEM STATEMENT 3 SITUATION ANALYSIS 3 Company History and Background 3 Company Mission Statement and Vision 4 Company Strategy 4 INTERNAL ANALYSIS 4 Strengths 5 Weaknesses 5 EXTERNAL ANALYSIS 6 Opportunities 6 Threats 6 Political Elements 6 Economic Elements 6 Social-Cultural Elements 7 Technological Elements 7 Legal 7 Competitive Analysis 8 Market Analysis and Segmentation 8 KEY SUCCESS FACTORS 10 KEY UNCERTAINTIES 10 ALTERNATIVES
Premium Luxury good LVMH Marketing
1/24/2011 |Team B3 | |Anees P S | |Vineeth Vijayakumar | |Vineeth A
Premium Watch Brand LVMH
[pic] Louis Vuitton: New product introductions vs. product availability In the spring of 2004‚ Mr. Marcello Bottoli‚ CEO of Louis Vuitton‚ the largest and most profitable subsidiary of LVMH (Louis Vuitton-Moet Hennessy)‚ the #1 luxury goods company in the world‚ was called upon to arbitrate a ongoing conflict between Mr. Jean-Marc Loubier‚ the company’s vice president for marketing and sales‚ and Mr. Emmanuel Mathieu‚ the vice president for manufacturing and logistics. For
Premium LVMH Luxury good