Product Introduction: Chik Shampoo: Chik shampoo is a product of a Chennai based FMCG company Cavin Care. According to www.business-standard.com Article Chik mate by Gouri Shukla / Mumbai June 3‚ 2003 “Chik has become the second-largest shampoo brand — after fast-moving consumer goods giant Hindustan Lever Limited’s (HLL) Clinic Plus — in volume terms.” As per www.moneycontrol.com‚ “The shampoo sachet‚ which unlocked instant consumer recognition and cult-brand status for the company‚ today
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2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name‚ in fact the most established in many countries. It also provides variant solutions for different hair care needs and provides a range of product lines (cream shampoos‚ liquid shampoos‚ conditioners‚ tonics‚ etc) that answer to the complete needs of its customers. In addition‚ the product mix is also very prevalent as Sunsilk is able to provide various creations of every
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how does hair conditioner works? 1. As most of us are aware‚ conditioners are meant to moisturise hair from the roots to the tip. They are made up of different types of softening and moisturising ingredients that make hair shinier‚ softer and glossier. Primary ingredients include surfactants‚ moisturisers‚ glossers‚ detanglers‚ thermal protectors‚ lubricants and essential fatty oils. 2. The ingredients such as fatty oils and moisturisers lend a coating of humectants to the hair to lock the
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always wondered how shampoo transformed from an unaffordable product to an affordable one and also believed that the rural markets in India offered a huge potential in consumer products. He was doubtful about the brand names of different shampoo brands being complex to understand that is why he decided to launch a product called “super shampoo” which was easy to pronounce and projected a superior image against whatever it was competing against. To develop a strategy for positioning the new brand in
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Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur ’s challenge is to obtain the
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concluded that nowadays consumers have become really conscious about the products they purchase. In the shampoo industry‚ during the old days the only thing the consumer used to keep in mind while purchasing was the brand name or else the person/celebrity who used to endorse it‚ but now things have changed. Consumers not only check the effectiveness but also the ingredients. Shampoo like Dove‚ Sunsilk‚ Garnier fructis‚ etc are very regular among the households and the main source is television advertisement
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Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative ways. In 2002‚ the company started a marketing program:- Lifebuoy ’Swasthya Chetna’ (’Health Awakening’)‚ targeting the bottom of the pyramid (BoP) segment in India. Sunsilk Gang of Girls (GoG)‚ targeting the increasing number of Internet-savvy girls. In 2003-04‚ the sales of Lifebuoy grew by 20%. According
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BEC 1034 Microeconomics GROUP ASSIGNMENT Lecturer’s Name: Madam ONG HWAY BOON Section: BC 177 Article: The Malaysian Insider (27 July 2012) List of members: NAME ID NO Tan Hui Juin 1122701693 Lai Zhi Wei 1122702253 Felicia Mah Phui Mun 1122701689 Toh Han Lin 1131120643 Koh Kai Bin 1131119181 a) Will there be an increase or decrease in demand? There will be an increase in demand of car because the tax of car has been cut for public‚ it cause the price of cars decrease‚ so
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GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier‚ we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially focused on shampoos and conditioners. * We have researched on the brand perception of the product by the customers and customer loyalty towards the product. * The stress however has been
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introduction we want to find out the acceptance of our new herbal shampoo product. I would like to know weather you have used our herbal shampoo product (Ayur herbal shampoo with shikakai & triphala) Yes No ( If Answer to Q1. is yes then proceed to Q2. else thank respondent & terminate interview ) Q.2) Have you used any herbal shampoo product before? Yes
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