Assignment On Strategic Management practice and theory of Uniliver Bangladesh Ltd. Course title: Strategic Management Course code: MGT506 Date of Submission: 10th May‚ 2012 10th May‚ 2012. Md. Azizul Haque Course Instructor Subject: Submission of Assignment. Dear Sir‚ I am highly pleased to submit my report on “Strategic Management practice and theory of Uniliver Bangladesh LTD.” In preparing this assignment I have tried my level best to accumulate
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Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic Plus 2. Head & Shoulders 3. Chik Shampoo Industry
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of the top shampoo brands in India penetration of shampoos in urban areas is almost 100%. As far as penetration of shampoo in the rural areas is concerned it has risen by almost 18% in the current scenario. the shampoo market in India is valued at Rs 4.5 bn with the penetration level at 13% only. The market is expected to increase due to lower duties and aggressive marketing by players Shampoo is also available in a sachet‚ which is affordable and makes upto 40% of the total shampoo sale. The
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uestions in Viva I. Significance of the Study A. Indicate Type of Research & how your research will refine‚ revise‚ or extend existing knowledge in the area under investigation. II. Statement of the Problem A. “The problem statement describes the context for the study and it also identifies the general analysis approach” III. Purpose of the Study - Abstract - Conclusion A. “The purpose statement should provide a specific and accurate synopsis of the overall purpose of the study IV. Review
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35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s
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Shampoo Tea Coffee Foods Ice cream Width = 12 The lenght of the HUL Product of the product mix refers to the total mix: The Lenght number of items in the product mix. E.g: Personal wash: Lux‚ Lifebuoy‚ Liril‚ Hamam‚ Breeze‚ Dove‚ Pears‚ Rexona Laundry: Surf excel‚ Rin‚ Wheel Skin care: Fair & Lovely‚ Ponds‚ Vaseline‚ Aviance Oral care: Pepsodent‚ Close up Deodorants: Axe‚ Rexona Colour cosmetics: Lakme Ayurvedic personal and health care: Ayush Shampoo: Sunsilk
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Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer
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the consumer & the brand. brand. ►Crask & Laskey’s view of brand personality is that it is the sum of intangible assets of the brand. (Eg. Quality‚ Prestige etc.) like intangible assets of Lifebuoy soap are germs killing platform‚ health positioning. ►Its tangible aspects are its long lasting ability ‚ its red carbolic cake and its bright packaging . Projective technique has been used to identify the emotions underlying the brand ► Maggi sauce ► Red & White ► Onida ► Exide hot &
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products focus on people’s health and well-being. The company’s portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove‚ Rexona‚ Lux‚ Sunsilk‚…; Foods (27% of sales) with Knorr‚ Hellmann’s‚ Flora‚ Rama…; Refreshment (19% of sales) with Lipton‚ Magnum‚ Wall’s‚…; and Home Care (18% of sales) with Surf‚ Omo‚… SWOT
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care and hair care market scenario‚ its growth trends‚ future prospects and opportunities available. L’Oreal is one of the most successful International premium brands in India. This French brand came to India in 1991 with its Ultra Doux range of Shampoo through its Agent Laboratories Garnier. In 1994 Laboratories Garnier became the 100% subsidiary of L’Oréal. In 2000 L’Oreal launched its range of cosmetics in to Indian market. The Indian Cosmetic and skin care market is estimated to be around
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