COMPANY PROFILE Procter & Gamble Co. (P&G) is an American company based in Cincinnati‚ Ohio that manufactures a wide range of consumer goods. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. P&G Hygiene and Health Care Limited is one of India’s fastest growing Fast Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & Whisper. P&G
Premium Procter & Gamble Brand
Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
Premium Brand Procter & Gamble Brand management
Enhancing Mousse‚ Suave Maximum Hold Gel‚ Sunsilk Captivating Curls Scrunching Mousse and L’Oreal Tightly Wound Curl Boosting Spray Gel all “work”‚ are affordable. You get your money’s worth and you are not left with a sticky residue‚ but the fact that no build up is left after using Sunsilk Captivating Curls Scrunching Mousse is what makes it the best choice to use on curly hair. TREsemme Flawless Curls European Curl Enhancing Mousse‚ Suave Maximum Hold Gel‚ Sunsilk Captivating Curls Scrunching Mousse
Premium Hairstyle Hairdressing
throughout Europe. Though shampoo was used by 83.5% of the population‚ there was little brand loyalty and it was extremely difficult to create any. A widespread belief in Europe is that changing shampoos frequently was good for the hair because otherwise it would get used to a particular shampoo and the result would not be so satisfactory. The important reason is that shampoo is a product which can help L’oreal penetrate into all households by all kinds of people. Leadership in the shampoo could give L’oreal
Premium Marketing Brand Brand management
(refer to Appendix I) This is a video advertisement. There is a woman sitting in front of the mirror by straightening and blowing her hair that try to beauty her hair outside but cause damage deep inside. After using New Dove Intense Repairs hairs shampoo that repair the heart of the hair the women able to enjoy the freedom to color‚ cur‚ straighten and tied. This advertisement tells consumers that by using their New Intense Repairs consumers able to enjoy ¼ total moisturizing milk that has been reinvested
Premium Hair Marketing
to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as
Premium Marketing
CASE 33 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication‚ The Fortune at the Bottom of the Pyramid‚ suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates‚ these “aspirational poor‚” who make up three-fourths of the world’s population‚ represent $14 trillion in purchasing power‚ more than Germany‚ the United Kingdom‚ Italy‚ France‚ and Japan put together. Demographically
Premium Ice cream Marketing Poverty
owned Garnier since 1965. Garnier came to India in 1992 and crafted a special place for itself in the Indian market .This is one global brand which has understood the dynamics of Indian market. Garnier came to India with its Ultra Duox range of shampoos. The brand is a mass market brand from Loreal. Loreal started its operations as a joint venture with MJ Group. Later in 1994‚ the company started its own operations. Globally L’Oreal is a company that is famous for its product innovation. Garnier
Premium Marketing
Cool Moisture Body Wash and Bar introduced. The Company’s business is divided into three segments: Consumer‚ Pharmaceutical and Medical Devices & Diagnostics. The Consumer segment manufactures and markets a range of products in Singapore in the shampoos‚ skin care and face care. Dove in the beauty industry for nearly 50 years of history and more fun is the world’s leading brand of women‚ how much fun the best value for Unilever brands. Unilever’s Dove is the most valuable brands. Dove respected
Premium Brand Marketing Branding
Arden‚ but the latter was later sold (in 2000) to FFI Fragrances. 1996 : Unilever merge Elida Gibbs and Lever Brothers in its UK operations. It also purchased Helene Curtis Industries‚ significantly expanding its presence in the United States shampoo and deodorant market. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. 1997 : Unilever sold the specialty chemicals businesses National Starch & Chemical‚ Quest‚ Unichema and Crosfield to ICI for
Premium Unilever