REPORT ON CSR ACTIVITIES UNDERTAKEN BY TATA Submitted to: - Submitted by: - Lect. Miss. Kiran Verma GROUP NO- 3 LIECA Section: - A3002 MCA (Hons.)
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Ratan Tata: The Business Leader Barely a decade and a half ago‚ when Ratan N Tata took over as chairman of Tata Sons‚ the holding company of the Tata Group‚ people in the markets and in management circles dismissed him as a person of no consequence. When he sold off Tata Oil Mills Company in 1993 people said he had no stomach for competition. When he exited ACC‚ India’s leading cement company‚ people said he was frittering away his heritage. When he decided to build India’s first indigenous
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NAME: Swati Yadav ROLL NO. 2756 (51) BATCH: Bill Gates SUBJECT: Economics COMPANY NAME – TATA COMMUNICATION CORPORATE OVERVIEW The company’s scale of transformation services partnerships include: • 1‚600 service providers • 785 mobile operators • 650 IP customers • 480 direct voice bilaterals • 55 IP peering partners • 40+ Network to Network Interfaces (NNIs) Tata Communications has forged partnerships spanning the consortium of cable operators‚ including SEACOM‚ SEA-ME-WE 4‚ C2C
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increasing it‚ but if you cannot‚ do not lose what we have done already.” -Jamsetji Tata to his son Dorab on his deathbed. Jamsetji Nasserwenji Tata was a visionary. More than a century ago he laid the foundation of the business that now stretches across 7 business sector‚ 80 countries‚ and 6 continents and touches a millions of lives inspired by his desire to see India as one of the world most advanced nations. Jamsetji Tata had three great ideas of his life: setting up an iron and steel company‚ generating
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Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
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Porter’s Generic Strategy The overall cost leadership is the most appropriate strategy for Indomie (mie goreng) as the dominant market leader in response to the price war competition in the market with their follower and challenger. To compete effectively in price-sensitive market such as instant noodles‚ Indofood concentrates upon achieving the lowest costs of production and distribution costs with setting its prices at a lower level than its competitors (Kotler‚ 2003). This is the choice of generic
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Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
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The Tata–Corus Merger: A Visionary Deal or a ‘Winner’s Curse’? During the last decade‚ Tata Steel took forward plans to hone their growth as a steel manufacturer through a series of global acquisitions. In turn‚ their initiatives allowed them to grow far beyond the domestic market and service the growing global demands for steel. For both India and Tata Steel‚ the biggest foreign acquisition to date was that of the Corus Group‚ a European steel manufacturer headquartered in the UK
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BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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The company was started in 1868 as a Tata group company that was involved in textile manufacture. The company was invented by Jamsetji Tata at Nagpur in Maharashtra. He brought first textile mills in the country as well one of the most luxurious hotels in India. In addition‚ he made it possible for the India to have the first airline. Tata Company did very well growing from textile to automobile company. In recent years‚ its turnover has raised significantly. For example in 2004‚ the company turnover
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