Week 2 Excercise - Topshop SWOT Analysis (Please add your points by editing the blog) Strengths: * hit-the-trend styles * affordability * accessibility - store coverage all over the country * availability in clothes range * numerous choices in product lines * numerous options in collections and styles‚ e.g. vintage boutigues * choices at multiple price points - for different choices of styles and qualities * store space (especially the London Oxford flagship)
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1. Introduction In this assignment we have been set the task of carrying out a retail evaluation project of Next plc. This has to be done from the point of view from a consultant or analyst. The assignment has been split up into two tasks‚ firstly to analyse and evaluate Next plc‚ then secondly suggest any ways in which their marketing performance can be improved for future success. My first step is to get an overview of Next plc as a company‚ how it started‚ the market sector it operates
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I/ Introduction: Satisfying customer needs has always been the priority task of any business. However this task has become harder as ever since manufacturing shifts to standardization. Today not only the core product or service is matter to customer‚ but also the value that go with it. This explains why firms are desperate to find the competitive advantages that can help them produce such value and differentiate themselves from competitors. In order to create competitive advantages‚ firm need to
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1. INTRODUCTION Created in 1979 by David Reiss‚ Reiss is has developed into a powerful brand offering stylish clothes at affordable prices. 2006 proved to be a successful year for the organization‚ where it achieved £6.8 million in operating profit and sales of £44.5 million. Currently‚ it has 39 stores worldwide and is expanding rapidly. The following 3 year strategic marketing plan will demonstrate the steps Reiss need to take in order to become a dominant force in the UK and a strong international
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were seen in new fashions and the consumer did not want to wait another season for this trend forcing retailers to bring the production forward. Ex-Brand Director for Topshop‚ Jane Shepherdson explained that when Sienna wore a gilet they had to pull them forward fast. Sienna was creating boho in the autumn when retailers such as Topshop had expected it to be a trend for Spring. Having to pull the production forward and get them into stores quicker was a process named fast fashion. (Wikipedia‚ 2014)
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Bibliography Page 10 – current market strengths and issues Page 21 – Visual Pen Portrait: Page 35-45 – Appendix Page 11 – current market strengths and issues Page 22 - Brand Health Page 23 - Brand Health Page 12 - Brand Positioning Introduction: In this report the aim is to give an insight into : UGG brand consumer perception and standing The development of UGG in relation to its comparative market The big issues currently facing UGG and its market . Recommendations
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Australia and ships to over 190 other countries from its central distribution centre in the UK. ASOS has been increasingly successful through marketing their products and brands online without the facility of a physical store like rivals such as Topshop and River Island. There are a number of factors which have contributed to ASOS ’s success including no limitations on space to display items; the website is easy to navigate around; it ’s accessible 24 hours a day and can cater to busy lifestyles;
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Group paper assignment on Philip Green 346SAM Exploring Entrepreneurship Group Members: Adriana Costescu‚ Devika Srivastava‚ Kosusol Choudhury‚ Mohsin Araf Word Count: 3220 Deadline: 13th of March Introduction ‘Philip Green is one of the most controversial and colourful businessmen in Britain. A little over a decade ago he was a tag – trader‚ a mere millionaire and barely known. Today he is worth over £4.5 billion and is estimated to be Britain’s
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to be a monopoly or left with just a few firms in the market‚ and allowing them to grow rapidly by having all the sales in the market and creating barrier to entry for the market. So for example if the UK is using the Euros‚ Jack Wills or Topman/Topshop will be able to reduce their cost of production because they export a lot of clothing to the Europe‚ so if they don’t have to pay the transection cost‚ it will lower the total cost‚ which provides better profit margin‚ and will allow them to compete
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Strategic Management Assignment 2 Company Strategic Analysis – ASOS Alina Yarovaya BAMA 3.1 Assessor: Kevin Hefferman Contents Page 1. Introduction 2. Online Fashion Retail Macro Analysis 3. Competitive Strategy of ASOS 4. ASOS Resources and Capabilities 5. Strategic Options 5.1 Strategy Evaluation 6. Conclusion
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