Explain how two selected‚ contrasting business organisations have responded to competitive pressures to develop their use of e-business. Care should be taken in the selection of these organisations so that learners can obtain information to attempt M2‚ for which they need to have built on the descriptions of competitive forces and linked these to the actions taken by organisations in response to competitive pressures. Introduction The two businesses I have chosen for this assignment are Asos and
Premium Marketing
Brand Analysis: A case study of Urban Outfitters Urban Outfitters is a unique‚ creative and cutting-edge retail brand‚ with more than 130 stores operating across the United States‚ Canada and Europe. The label offers an eclectic mix of fashion forward‚ culturally inspired lifestyle merchandise in a variety of unconventional‚ creative and captivating retail environments‚ both in store and online‚ in order to provide a “lifestyle-specific shopping experience for educated‚ urban-minded individual
Premium Marketing Brand
Unit 29 – Understanding Retailing Task 3 Understand the sales and service functions in retailing Key terms which needs to feature in your work: Customer focus: customer satisfaction (new‚ repeat); collection and uses of customer information; uses of ICT in communication with customers; Customer Relationship Management (CRM) Customer service: customer service as an objective; advantages; problems; target marketing; identifying needs; customer service (pre-transaction‚ transaction‚ post-transaction);
Premium Sales Customer service Retailing
DD102-TMA02‚ PART 1 For this assignment‚ I will be looking at High Street in Fraserburgh‚ which connects Saltoun Square to Broad Street. It is Fraserburgh’s busiest shopping street. With all of the shops being either independent retailers‚ or offices for local organisations and media outlets‚ it really is a haven from the conglomerates and faceless retailers that are all too common in most town centres. In the book Old Fraserburgh by George Allan Dey‚ there is a collection of photographs of High
Premium Trunk Open University Social sciences
International Competitiveness A country’s “international competitiveness” refers to its ability to sell its goods and services in domestic and international market at a price and quality that is attractive in those markets. The UK fell from 9th to 12th place in The Global Competitiveness Index between 2007 and 2008. The factors causing the decrease can be divided into price and non-price factors. In order to improve the international competitiveness the firm can raise productivity and the government
Premium Inflation Macroeconomics International trade
the show Keeping Up With The Kardashians for over ten years. She launched her well known cosmetics line in 2016. She has earned over $420 million. Kylie has partnered with big sister‚ Kendall‚ to launch fashion lines with PacSun‚ Madden Girl and Topshop. She is an owner of a few mansions and cars. She has over 98 million followers on Instagram and also many other followers on her other social media. Overall Kylie
Premium Oprah Winfrey Keeping Up with the Kardashians Kourtney Kardashian
[Accessed: 5 Jan 2014]. Figure 5 We want what she ’s got. 2014. Marie Claire‚ Iss. 304 p. 95. Figure 6 Express.co.uk. 2013. Jenny Packham‚ Alexander McQueen‚ Topshop : Kate Middleton ’s best outfits of 2013 | Style | Life & Style | Daily Express. [online] Available at: http://www.express.co.uk/life-style/style/451124/Jenny-Packham-Alexander-McQueen-Topshop-Kate-Middleton-s-best-outfits-of-2013 [Accessed: 5 Jan 2014].
Premium Social class Sociology Working class
Customer Profile Customers react well to publicizing and will purchase on the off chance that they see an advantage such as cost‚ quality‚ predominant plan‚ branding or natural benefits. Customers are taking an expanding intrigued in the moral hones of the companies they purchase from‚ with numerous saying that they have deserted brands due to destitute corporate behavior: concurring to Media.com organization‚ half of UK buyers are willing to pay more for a brand that underpins a cause that is vital
Premium Brand Brand United Kingdom
transport innovations. Introduction The Arcadia Group – a fashion retailer is one of the biggest UK private companies. Company’s portfolio of brands include seven of the most famous high street fashion brands – Burton‚ Dorothy Perkins‚ Evans‚ Topshop‚ Topman‚ Miss Selfridge and Wallis. Arcadia Group has its roots in the last century but its aspirations very firmly in the 21st. The company was founded in 1900 by Montague Burton‚ Lithuanian emigrant who came to England and borrowed £100 to start
Premium Arcadia Group Economics Unemployment
! ASOS – “As Seen On Screen” ASOS is the largest UK online fashion and beauty store that provides high street and high-end fashions all in one website. It was launched in 2000 by Nick Robertson and Quentin Griffiths. The main purpose of that online store is to dress its clients with garments directly inspired from celebrities’ styles. Today‚ it offers many independent and designer labels such as Motel or Diesel. ASOS is one of the leading fashion and beauty store for both men
Premium Online shopping Retailing Website