lower-income groups followed by the middle income groups. It was meant to be a replacement for scooters and motorcycles in rural India. So Nano was positioned in the market as “the world’s cheapest car”. A lot went wrong with Nano. It started from the positioning of the car where it was hailed as the “world’s cheapest car” which was more of a headline creator and did not exactly appeal to the masses as no one wants to be associated with anything that is tagged as “the cheapest”‚ this caused a great harm
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Emerging Markets Case Studies Collection Emerald Case Study: Giordano: positioning for international expansion Jochen Wirtz Article information: To cite this document: Jochen Wirtz‚ "Giordano: positioning for international expansion"‚ Emerald Emerging Markets Case Studies‚ 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111110500 Downloaded on: 26-03-2012 To copy this document: permissions@emeraldinsight.com Access to this document was granted through an Emerald subscription
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Divya Aggarwal Roll No – 1 SYBMM The Coca-Cola Company Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than revealing its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) The Coca-Cola Company re-entered India through its wholly owned subsidiary‚ Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since
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Strategic Positioning is defined as doing different activities than your competitors or doing the same activities differently. This is the way your company becomes a superior performer in the industry. Many people describe their positioning based on their customer base. For example‚ Burger King focuses on young adult males as their target customer. There strategy and positioning is directed to satisfy this sector of the market. Wendy’s on the other hand has a different positioning. They base
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reverse their position by collecting reward points for improved behaviour thereby avoiding sanctions. Students are given every opportunity to take responsibility for their actions and manage their own behaviour (Ibid). I experienced the effects of a zero tolerance policy at School A where there was no opportunity for students to avoid sanctions by improving their behaviour. In my practice as a teacher at School A‚ the impact of isolation as a consequence of this type of policy was a cause of concern
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During the seventeenth century in England‚ outside temperatures reached so low during the winter that it is actually considered to be a “mini ice age” by scientists today. During this time‚ people were still somewhat fatalistic and believed that cold was an act of god‚ and that people should just leave it alone. That was until an alchemist named Cornelius Drebbel came along. Drebbel bet the King he could turn summer into winter by chilling the air in the Great Hall of Westminster. Drebbel did
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may be one of the many brands mentioned by the consumer when asked (unaided recall )‚ or it may be recognized only when prompted (aided recall ). The breadth of a brand refers to its association with different consumption occasions. For instance‚ if Coke is associated with having lunch‚ going to the movies‚ relaxing with friends‚ relaxing alone‚ quenching thirst or watching TV‚ then it has a greater breadth compared to a brand of orange juice that may only be associated with being had at breakfast
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to day needs where as PepsiCo adopted youth drink approach which accepted by consumers easily. By 2001 both companies adopted complete new Strategy to create differentiation . PepsiCo focused on Cricket and Bollywood stars to woo consumers whereas Coke kept it as drink for happy moments with rural
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Chapter 4 TUTORIAL FOR POSITIONING ANALYSIS Concept There are three broad concepts associated with this tutorial: Differentiation‚ Positioning‚ and Mapping. Differentiation is the creation of tangible or intangible differences on one or two key dimensions between a focal product and its main competitors. Positioning refers to the set of strategies organizations develop and implement to ensure that these differences occupy a distinct and important position in the minds of customers. Thus‚ Kentucky
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Pi is an ancient and wonderful Number to the World of Mathematics invented with the Geometrical structure Circle. CIRCLE It is felt that the creation of the Circle is not created by the man himself but came through the inspiration of Nature itself. The shape of Sun‚ Full Moon‚ Eyes are some examples for it. Some basic things : There are 3 major parts to remember. Radius : The straight line drawn to the Circumference of the Circle from the Centre
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