Knowing what is in your fast food might make you think twice the next time you devour it. As the rise of the fast food nation in America has increased to an all-time high‚ so has the weight and waists of Americans all around the country. Not only has the United States grown to love the acquired taste of greasy golden fries and juicy burgers‚ it has also grown ignorant to the way their food is prepared. In the novel‚ “Fast Food Nation: The Dark Side of the All-American Meal”(2002)‚ by Eric Schlosser
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. Issues in Society‚ Volume 343 : Fast Food. : Spinney Press‚ . p 6 http://site.ebrary.com/id/10555082?ppg=6 Copyright © Spinney Press. . All rights reserved. May not be reproduced in any form without permission from the publisher‚ except fair uses permitted under U.S. or applicable copyright law. . Issues in Society‚ Volume 343 : Fast Food. : Spinney Press‚ . p 7 http://site.ebrary.com/id/10555082?ppg=7 Copyright © Spinney Press. . All rights reserved. May not be reproduced in any form without
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Product Positioning A product positioning statement has four main components – the target‚ the frame of reference‚ the differentiation‚ and the reason(s) to believe. THE TARGET The target is who the product is for – who is the target user or customer of the product. The key to a good target definition is to balance being specific with being concise‚ you need to describe the target well enough that they can be identified‚ without being so verbose that your positioning statement goes beyond
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. POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising
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MARKETING PROJECT ON HONDA SIEL CARS INDIA LTD. (HSCI) Submitted by: AKASH CHAUDHARY (12DM013) ASHISH SHAH (12DM038) DHRUV NIGAM (12DM049) GAURAV MUTEJA (12DM052) ISHAAN SHARMA (12DM056)
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Causes for the popularity of fast-food restaurants In 1972‚ United States spend three billion dollars on fast food‚ but in 2010 this number change to $165.000.000.000. Only Mc Donald’s feeds more than 46.000.000 person every day. Fast-food chains spend big amounts of money every year on publicity to give people the option to have a quick meal for a low price. People do not care if what they are eating is healthy‚ because they are too busy working. The popularity of fast-food restaurants has grown in
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Executive Summary: A hypothetical fast food outlet set up by 3 entrepreneurs. As the name suggests‚ the joint will cater to the ‘quick bite’ / fast-food needs of today’s consumers – predominantly wraps/rolls. Strategically located on BEL road in Bangalore‚ the company plans to open at least 10 more outlets in the city over the next 2 years through the franchise route. The restaurant is currently in operations from a year and getting a very good response mainly from the youth of surrounding area
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2014 The fast food industry has impacted the lives of many. Cultures have changed throughout the introduction of these fast food places‚ such as the American culture. At first the changes that Americans experienced were not so bad‚ but as the fast food industry strived; the effects that it had on American culture grew to be problematic. The effects of the fast food industry on historical‚ economic‚ and health factors are something that needs to be paid more attention to. The fast food industry
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The popularity of fast food restaurants is growing every day. The popularity of fast food restaurants is growing because of three main causes: the low cost‚ the fast service‚ and how fast food restaurants are available anywhere. The most evident advantage of fast food is than it saves time. In today’s fast-paced life‚ there is nothing better than getting a ready meal. No matter how much the chefs praise the benefits of fresh food‚ at the end of a hard-working day‚ when one returns home all tiered
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Fast Food Consumption Position Paper Fast food consumption is becoming a major concern as obesity and diseases are linked to unhealthy eating habits. Due to the prevalence in obesity‚ controversy has been raised around the question of whether or not it is the consumers or the corporations to blame. Many fast food chains have been sued for allegedly contributing to obesity and have been blamed for the poor health of many people. Although some fast food restaurants may be partially responsible when
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