UNIT 6: DEMONSTRATE AND UNDERSTANDING OF PRODUCT POSITIONING INTRODUCTION =product offering at heart of marketing effort =starting point of marketing mix = example =good product can result in good marketing mix 1. WHAT IS A PRODUCT =any favourable or unfavourable thing in exchange for money =can be tangible‚ a service‚ or an idea (examples ?) =marketing process for each is the same 2. PRODUCT LEVELS =5 levels = each level adds more customer value =constitutes the customer value
Premium Brand management Brand Marketing
EXECUTIVE POST GRADUATE PROGRAME- BATCH 2014-2015 MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest‚ most fuel efficient and the most affordable
Premium Automobile Maruti 800 Suzuki
I think those who know me would best describe me as responsible. I am best known for taking care of my business and taking on the position of a leader when it comes to group projects. I have always been taught to never blame other for my shortfall and to always try to learn something positive from my mistakes. This strong mental attitude‚ along with being the oldest child‚ has made me aware of the importance in being responsible. Growing up‚ I was depended on to look after my four younger siblings
Premium High school
Advertising Statements USP (Unique Selling Proposition) Rosser Reeves was the one who invented the term “USP”. The Unique selling proposition is sometimes referred to as “product difference.” In rare cases‚ some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition‚ or USP
Premium Marketing Advertising
Excessive Use of Antibiotics and Their Effects on the Global Healthcare Environment Melissa A McKinney Drexel University Abstract This literature review explores numerous published articles that discuss the importance of recognizing that excessive antibiotic use has become a universal threat to our healthcare environments. This issue has turned into a global health phenomenon associated with increased occurrence of various antibiotic resistant bacteria‚ causing a serious danger
Premium Antibiotic resistance
ELA Something was different about this day from the moment I woke up. I had been sick for a while and had recently been to the vet‚ but today was different. I was given all sorts of delicious food for breakfast‚ a great change from my normal bowl of kibbles‚ and my masters were constantly petting me. They were saying things to me too. How I wish I could understand them. Then the entire family carried me into the car and we started backing out of the driveway. I love the car; it usually leads to
Premium English-language films Help me Crying
This paper describes the concept of the Global Positioning Systems (GPS) and how they improve the Air Cargo industry. In this paper we will discuss how GPS came to be and how it is used in every day air travel. The paper will also explain how the GPS systems improve the Air Cargo industry in tracking the shipment from one hub to another. The Global Positioning System (GPS) is a system of navigation based on the integration of 24 satellites‚ 21 working systems and 3 backups‚ that relay information
Premium Global Positioning System Navigation
INTEGRATED BRAND MANAGEMENT SEMINAR PAPER EXAMINING NOKIA’S BRAND IDENTITY AND POSITIONING TONY TRUONG / 16757686 Introduction This report will discuss the differences in branding strategies between Apple and Nokia with specifically with regard to the range of mobile products which both brands offer to their respective target markets. It will begin with a brief overview of the identities of both brands and how they have changed and evolved since being introduced‚ before
Premium Brand management Mobile phone Brand
Automotive Pty Ltd produces some of the worlds most Iconic and prestigious car brands such as Ferrari‚ Masserati and of course Fiat. In 2008‚ Ateco launched the Fiat 500 into the Australian market following a successful launch in Europe. The Fiat 500 is a remake of the 50-year-old Fiat 500. Not content with winning awards for itself‚ the Fiat 500 has won two Gold Lions in the Cannes International Advertising Festival for an innovative advertisement that replaces crash test dummies with endangered species
Premium Advertising Marketing Target market
Analysis Of Fortune Within The Divine Comedy By Dante Alighieri Krishen Gosine Dr. Patricia Brake Rutenberg History 241/Development of Western Civilization 30 October 2014 Gosine 2 Krishen Gosine History 241 Dr. Patricia Brake Rutenberg 27 October 2014 Within the literary masterpiece of the Divine Comedy‚ by Italian poet Dante’ Alighieri‚ many scholars have devoted much time and effort into proposing an interpretation for the allegorical analysis of placing Dante’s work
Premium Divine Comedy Dante Alighieri Inferno