Strategic Brand Management Brand Positioning and Repositioning B.U.Deepankar PGP13077 IIM Kashipur A. Positioning – Introduction Positioning is to identify and establish the points of parity and points of difference for the right brand identity and brand image. Brand positioning is an important concept and is at the heart of the marketing strategy. It is the act of designing the company’s offer and its image so that it occupies the mind space of the consumer in a distinct way and has a value that
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establish the boundaries or limits within which decisions are to be made. Within these boundaries‚ judgment must be exercised. The degree of discretion permitted will vary from policy to policy Policy making is concerned with the formulation of general statements or understandings that guide or channel managerial decisions. Policies‚ whether written or implied‚ are essential components of a company’s planning framework because they simplify the making of recurring decisions and facilitate the delegation
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GR Hotels Student: 1057835 February 7th‚ 2014 Executive Summary GR Hotels has modified its corporate goals and looks to increase occupancy as well as business travellers. Though there are financial constraints‚ upgrading both hotels would best allow GR Hotels to achieve this objective. The implementation plan will insure that brand and other issues with this alternative will not hinder its success. Introduction The purpose of this report is to perform a financial analysis
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THE HOTEL AND RESORT INDUSTRY HOTEL - “A building‚ edifice‚ or premises or a completely independent part thereof‚ which is used for the regular reception‚ accommodation‚ or lodging of travelers and tourists and the provision of services incidental thereof for a fee” (Department of Tourism) CLASSIFICATION OF HOTELS (by size‚ location‚ rate) Airport Hotels • Named for its proximity to major travel centers like the airport • Business travelers who prefer
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JANUARY 2011 HVS HOTEL DEVELOPMENT COST SURVEY 2010 Elaine Sahlins Senior Vice President‚ HVS San Francisco Consulting & Valuation HVS Consulting & Valuation | 100 Bush Street‚ Ste 750‚ San Francisco‚ CA 94104‚ USA HVS Hotel Development Cost Survey 2010 Elaine Sahlins – January 2011 HVS has tracked hotel construction costs throughout the United States since 1976. The survey considers data for six lodging types: Economy/Budget Hotels‚ Midscale Hotels w/o F&B (without Food and Beverage)
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people worldwide and owns and manages about thirty hotels and five luxury cruisers as of 2012. The company was incorporated in the year 1949 by Rai Bahadur M.S. Oberoi to run "Oberoi Group of hotels". The group of companies‚ affiliated through common ownership interest‚ has to offer first class luxury hotels‚ airline catering‚ airport bars and restaurants‚ corporate air charters‚ travel consultancy‚ limousine services and project management. With hotels being spread out in Mumbai‚ Delhi‚ Calcutta‚ Chennai
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COMMUNITY BASED LIVELIHOODS RECOVERY PROGRAM (CBLRP) FOR EARTHQUAKE AFFECTED AREAS OF AZAD JAMMU AND KASHMIR AND NWFP CBLRP-UNIDO INVESTMENT OPPORTUNITY PROFILE FOR 3 STAR HOTEL IN NWFP SEPTEMBER 2007 SUBMITTED TO AYESHA KHAN CHIEF TECHNICAL ADVISOR Community Based Livelihood Recovery Program (CBLRP) United National industrial Development Organization (UNIDO) BY Sardar Shahid Farid Chartered Accountant Disclaimer All material included in this document is based on data/information
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Resource Allocation in Hotels –Alternative Distribution Options The number of reservations flowing to hotels through the electronic and switchboard distribution channels – the Internet and reservation call centers – is growing steadily. Once a minor contributor of bookings‚ they are now primary business sources and grow more important with every passing month. This productivity growth has heightened emphasis throughout the hotel industry on using the electronic and switchboard distribution channels
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The Analysis of Customer Relationship System of Hilton Hotels & Resorts 2013-12-8 Contents THE ANALYSIS OF CUSTOMER RELATIONSHIP SYSTEM OF HILTON HOTELS & RESORTS ........................................................................................................................................................................ 1 1. INTRODUCTION OF THE COMPANY 3 2. INTRODUCTION OF ONQ AND CRM 3 3. STRENGTHS OF CRM (ONQ) 5 4. DISADVANTAGES OF CRM (ONQ) 5 5. INFORMATION
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Majestica hotel in shanghai? 5th team Majestica was founded in Western Europe and focused exclusively on Europe and the United States initially‚ the expansion into China had been on management’s agenda since 1999‚ the opportunity emerged in late 2003‚ Majestica’s proposal to operate the luxury hotel satisfied CPS’s ambition to build a pre-eminent hotel in Shanghai‚ but there are 5 issues between Majestica and CPS. First‚ the length of contract term‚ Majestica asked
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