Process: An Application” Assignment #3(finals)/take home quiz#3(finals) Graded recitation#2/activity#4 TITLE: ANTI- PDA BILL SYNOPSIS: The proposers of this bill have studied different aspects about the very common practice of the youth couples in this day and age which is the Public Display of Affection or what they call the PDA. Indeed a person may feel different things whenever he witnesses such an act. The very possible effect is that he may be entertained or annoyed
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CASE STUDY PRESENTATION Manisha Yadav BBA V BOEING’S PRODUCT DEVELOPMENT STUMBLE SONIC CRUISER Executive Summary… The case set up in 2003 is about BOEING‚ the world pioneer and leader in aerospace industry and their just one product stumble that cost them to run 2nd for the 1st time in a two horse race. They wanted to develop a high speed jet liner called SONIC CRUISER which could carry 225 passengers at close to the speed of sound and was referred to as “the next great
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* Do you think Sonic would have grown as large as it did today if it had remained a sole proprietorship? Why or why not? * What were the advantages and disadvantages to sonic of each form of business ownership? * There have been lots of drive-in and fast food restaurants over time. In your opinion‚ what makes Sonic and other major franchises more successful than others? I personally do not think that Sonic wouldn’t have grown as large as they are now if they would have remained a proprietorship
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In the thought of Sonic remaining a sole proprietorship I do not think that it would have grown as big as it is today because if there was not a chain of Sonic’s there would be only the one that Troy Smith started in 1954(Sonic Video Case: Sonic is Booming.)Troy Smith started Sonic as a sole proprietorship and gradually evolved to a partnership‚ then to a corporation‚ and finally to franchisor. If he had not have took the step that he did to start as a sole proprietorship and slowly evolved it to
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more likely to recognize a package than to recall a brand name. Chapter 12 discussed ways in which Sonic can use packaging and labeling to support its brand image. Sonic will use red for energy and power‚ orange for fun and value‚ blue for productivity‚ brown for a sense of masculinity‚ and black to work as an accent for the other colors. The idea is to grab the attention of the customer. The Sonic 1000’s features‚ customizations‚ performance quality‚ and reliability product differentiations will
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How to Write a Brand Positioning Statement The Power of 3 Words First words on the subjects goes to Branding expert and author Jack Trout who advocates the simplest brand positioning strategy possible. He believes that the best and most successful brands occupy very specific positions in consumers minds‚ and those positions can be translated into a brand positioning statement of no more than three words. He wrote a post on Branding Strategy Insider where he said: “I have never seen a great
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Sonic: America’s Drive-In - Case Analysis Table of Contents i. General Background / Key Issues ii. Analysis a. Internal Analysis b. External Analysis c. Business-level Strategy d. Corporate-level Strategy e. Structure and Controls f. Strategic leadership/ Entrepreneurship iii. Case Recommendations iv. Referenced i. General Background / Key Issues Sonic was created over 50 years ago‚ the enterprise started as a small drive in
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Do you think that Sonic would have grown as large as it did today if it had remained a sole proprietorship? No they wouldn’t have lasted if they stayed as a Sole Proprietorship why or why not? The way Sonic has expanded it would have too much for a single owner to open up 3000 sonic stores to date. What were the advantages and disadvantages to Sonic of each form of business ownership? The advantage of the owner of Sonic been a Sole Proprietor would have been‚ being your own boss‚ having the creativity
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Marketing Analysis Proposal Part One: Introduction Sonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago‚ the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product‚ Sonic 1000 PDA. The Sonic 1000 offers wireless networking‚ digital technology‚ dual phone use‚ 20 gigabytes of memory‚ four megapixel camera‚ and voice recognition
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Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
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