Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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Market Segmentation The market for Luxury watches consists of buyers‚ and Buyers differ according to their wants‚ resources‚ locations‚ buying attitudes‚ and buying practices. Because these buyers have unique needs and wants‚ each buyer is potentially a separate market. Therefore it is extremely essential for a marketer to analyze the segment in which it needs to compete. A seller might design a separate marketing program for each buyer. The luxury watches market can also be segmented in a similar
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1. Introduction South Park has been around for a while now. Since it was aired for the first time on 13th August 1997‚ the show has constantly pushed the boundaries taking on everything‚ leaving out nothing. The reception among the wider population and the media had a wide range from “shocking” to “excellent”. One of the aspects of this success story is that‚ because of its provocative tone the show has managed to stay in the limelight. Public debate was evolving around certain episodes‚ bringing
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Amused‚ Inc. Project: Indoor Theme Park Phase: Feasibility Study Project Overview Totally Amused‚ Inc.‚ is a hotel and water theme park innovator which burst into the amusement industry only 10 years ago and has made several big splashes with successful property/facility introductions in multiple states since then. However‚ the amusement park industry is extremely competitive‚ so each new venue is built bigger and better than the next to maximize customer enjoyment and park ticket sales. Totally Amused
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convenience‚ store image 4.Promotions: creativity‚ use of media‚ execution 5.People: Customer Service 6.Processes: Service Delivery Systems Basic Competitive Strategies: More than two decades ago‚ Michael Porter suggested four basic competitive positioning strategies that companies can follow—three winning strategies and one losing one. The winning strategies are: 1- Overall cost leadership: The company works hard to achieve the lowest production and distribution costs. 2- Differentiation: The
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Aim: Thorpe Park – “To become world leader in branded location based entertainer”- As Thorpe Park is a profit organisation their main goal is to make money for their owners and any shareholders that they have‚ they also try to increase market shares. Wardown Museum – “To provide high quality attractive cultural services which meet the diverse needs of local communities and visitors” – Being a non-profit organisation making money is not important which is why in their aim they only talk about provided
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Culture in the City 10 October 2012 Assignment 1: City Beautiful in Civic Center Park “The noblest sort of heart is that composed of the united will of many citizens” (Robinson‚ p. 10)‚ and this united will is brought forth by the City Beautiful movement. The core goals of the City Beautiful movement is to create a better city through the development of unity‚ civic pride‚ and better citizens. Civic Center Park in Denver‚ Colorado is a prime example of the City Beautiful movement manifested into
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_(Textbook) Peter‚ J. Paul and Donnelly Jr.‚ James H. Marketing Management‚ 10th Edition - KNOWLEDGE AND SKILLS. McGraw-Hill International Edition. (2011)_ _Quelch‚ John A. and Beckham‚ Heather. Brief Cases (Harvard Business Publishing). Metabical: Positioning & Communications Strategy for a New Weight-Loss Drug. (July 22‚ 1010)_ _(Internet source) Planning Tools: How to write a communication strategy. Manual/Toolkit‚ 2005._ _http://www.odi.org.uk/resources/details.asp?id=5186&title=communications-strategy-planning_
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Essay on Amusement Park When one goes to an amusement park they usually set out to be thrilled by riding all of the newest attractions. At a park you’ll find many diverse people. But in reality‚ the people that go there can be grouped into three different categories. There is the individual that knows every minute fact about every roller coaster ever made. Then‚ there are small children that have to stay in kiddy land. Finally‚ there are the fanatic families that are there for just a day. These
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USA (213) 740-7127 Cell: (213) 304-1726 Narrated Presentations on Basic Marketing Issues Books Marketing Education Privacy Brief Articles How to Get Good Grades in Marketing (Satire) Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services
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