My Favourite Radio Station My favourite radio station is One FM. The slogan of One FM is “The most hitz”. Why one FM is my favourite radio station? Because every program of one FM is more closer with Y generation and the program of one FM easier to touch Y generation heart‚ it’s also easier attract Y generation to listen. One FM is a quite famous radio station in Malaysia that will run the radio station using Mandarin and Cantonese. Furthermore‚ some of the program will make audience feel happy
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Positioning Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords
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MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13‚ 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’‚ it always absolutely has to be Maruti 800‚ best known as ‘The Middle class car of India’. BRAND IMAGE:- MARUTI from as a brand itself is seldom looked at‚ as a luxury brand. Maruti as a brand is more linked with the SEC B rather than A. And over past many years Maruti Has maintained and up till certain extent
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Higher Education in Japan The Japanese higher education system can be distinguished as an example of diversified mass higher education in a highly industrialized country. Higher education system consists of various categories and types of institutions that are different in their missions‚ functions‚ academic standards‚ prestige‚ status‚ and financing methods. After World War II‚ especially from the 1960s to the 1980s‚ the increase in higher education institutions was very striking. The number
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How to Execute a 15-Word Strategy (Positioning) Statement by Alessandro Di Fiore | 8:00 AM April 29‚ 2014 There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be reduced down to a brief but powerful statement and even more ink has been spilled describing the dangers of strategy statements that read like detailed action plans. But how do you go about actually crafting — and using — a 15-word strategy statement? My approach is based on narrative
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Product and Positioning The Nook E-Reader by Barnes and Noble is a 12.1 ounce portable e-reader with a 6 inch ink screen 3G wireless connection with the ability to hold over 1‚500 books on its memory card. The nook’s features also include computerized versions of popular games and allow the user to download magazines and newspapers to the device (Bubar). This device satisfies the esteem needs of achievement and status since owning a piece of new technology delivers the message of a higher status
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MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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Positioning Strategies for Service Providers by Kai F. Mahnert The following article is concerned with the importance of positioning strategies to a service provider and the associated steps in selecting and supporting such a strategy through the effective management of marketing resources and the development of a competitive advantage through superior quality management. The article is structured into two major sections dealing with a) the selection and b) the support of a firm’s positional strategy
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Lasers and Global Positioning Systems Generally lasers and global positioning system use for setting up building corners and delineating building perimeters so foundation work could start used to rely on string and steel tape measures‚ and were calculated from measurements drawn from the property boundary lines. Lasers and GPS have made that work much more accurate and much faster. Heavy equipment used to rely on the operators to accurately read grade stakes‚ and set equipment blades and buckets
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