1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
Premium Brand Brand management Advertising
STARBUCKS – COMPETITIVE BRAND STRATEGY ANALYSIS MKTG 6550S – Brand Management ANANT SAXENA 213994256 Starbucks - Competitive Brand Strategy Analysis Nature of Market Starbucks conducts its business in the generic Canadian ‘Retail Foodservice’ industry‚ which is further divided into the CAD 21.7 Billion ‘Full Service’ (e.g. family restaurants‚ diners‚ fine dining‚ etc. )and the CAD21.6 Billion(Statscan) ‘Limited Service’ eating places (e.g. coffee shops‚ fast food shops‚ ice-cream parlors‚etc.)
Premium Coffee Starbucks
research through Positioning Brand Bull-eye (Figure 1) (Kotler & Keller‚ 2012‚ p.309)‚ Samsung Mobile tries to cover whole mobile and smartphone market. Today company’s product lineup includes almost any possible smartphone or mobile. Samsung doesn’t refuse to produce cheep & simple mobiles‚ in case that there are still popular on the market‚ as a second mobile or communication tool for children and olds‚ who is not need in high-developed smartphones. Thereby the current positioning of Samsung Mobile
Premium Mobile phone Smartphone Motorola
Pitching a specific leader as a driver of change and to mobilise voters’ support is hardly a new political strategy. After all‚ the Bharatiya Janata Party (BJP) had projected L.K. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ’Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had
Premium Bharatiya Janata Party Indian National Congress Atal Bihari Vajpayee
As the United States entered the 20th century‚ new historical works began to surface over the complex period known as the Reconstruction era that followed the Civil War. The period which has been subject of such varied and conflicting interpretations was headed by the works of William Dunning. The Dunning School‚ while certainly influenced by the racism of its day‚ believed Reconstruction failed due to the black community being unprepared and unfit to properly express the political rights that were
Premium
William Edward Burghardt commonly know as W.E.B Du Bois was a African American sociologist from Great Barrington‚ Massachusetts. Du Bois came in to age in the 1890s‚ roughly around the Progressive era. W.E.B. Du Bois was not only a African American sociologist‚ but also a Pan-Africanist‚ author‚ and a civil rights activist who expressed his ideas and activism freely through his studies and literature which include‚The Souls of Black Folk‚ The Negro‚ Black Reconstruction‚ The Philadelphia Negro‚ and
Premium African American W. E. B. Du Bois Black people
Q1: Positioning H&M (Hennes & Mauritz AB) is the world second largest retail-clothing company. It was founded in 1947 in Sweden. In recent years‚ it has expanded rapidly‚ about 3‚000 branch stores existing over 50 countries which include in Asia‚ Europe and America. As a “fast fashion” clothing company‚ H&M’s business concept is offering latest popular design and good quality at the best price. The H&M Group offers fashion from the H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday‚ & Other Stories and H&M Home
Premium Marketing Brand management Product management
University of Zimbabwe Graduate School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: “The heart of modern strategic marketing can be described as STP – segmenting‚ targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way‚ market segmentation
Premium Marketing
Introduction Amazon.com (“Amazon”) is one of the most globally recognized online e-commerce retailers‚ offering the world’s biggest variety of goods and services – all while not operating a single physical retail sales location. Yahoo! Finance provides one of the most precise and concise descriptions concerning the business and product variety of Amazon.com: “Amazon.com‚ Inc. operates as an online retailer in North America and internationally. The company operates various retail Web sites‚ including
Premium Strategic management Customer service Technology
There is nothing like crossing the line between being the one getting advice and being the one giving it. As irritating as it can be to hear it‚ the lessons learned and mistakes made in the past can benefit those who follow in the same footsteps. The most important thing to understand is self worth. From finding meaning in life to accomplishing individual goals‚ following the advice of those with more experience can help to prevent mistakes from being repeated. Every day is a chance to learn‚ every
Premium Racism White people Race