Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
Premium Brand management Branding Brand equity
America: case studies of seven offenders. Behavioral Sciences & the Law‚ 22(3)‚ 395-414. Heide‚ K. M.‚ & Keeney‚ B. (1995). Serial murder: A more accurate and inclusive definition. International Journal of Offender Therapy and Comparative Criminology‚ 39(4)‚ 299-306. Iserson‚ K. V. (2002). Demon doctors: Physicians as serial killers. Galen Press. Kennedy‚ J. E. (2006). Facing evil. Lane‚ B.‚ & Gregg‚ W. (1994). The encyclopedia of serial killers. Ace Books. Myers‚ W. C. (2002). Demon Doctors: Physicians
Premium Serial killer
premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
Premium BMW
Vitamin Water in Pakistan MISSION STATEMENT To establish itself as a health water supplier targeting sports‚ thrill seeking community and also for those adults‚ for whom‚ vitamin intake becomes a necessity with a span of age or due to some illness. To establish itself as a health water supplier for young generation & for adults with vitamin as a daily source of energy Executive Summary Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin
Premium Drinking water Water Bottled water
I. INTRODUCTION Hydatidiform Mole (H-mole or Gestational trophoblastic disease) is abnormal proliferation and then degeneration of the trophoblastic villi (Garg & Giuntoli‚ 2007). As the cells degenerate‚ they become filled with fluid and appear as clear fluid-filled‚ grape-sized vesicles. The embryo fails to develop beyond a primitive start. Abnormal trophoblast cells must be identified because they are associated with choriocarcinoma‚ a rapidly metastasizing malignancy. (Pillitteri‚ 2010)
Premium
BRAND PROTECTION STRATEGIES: Defending Against Gray Market Diversion EXECUTIVE WHITE PAPER Solutions for Business Consulting. Technology. Results. Executive Summary In this rapidly changing global economy‚ gray market diversion has become an ever increasing issue facing many brand owners today. Unlike black market activity—where counterfeit‚ refurbished‚ or stolen goods are resold as genuine brand products—gray market activity involves the unauthorized movement of commerce through various
Premium Marketing
Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
Premium Brand Brand management
reading the story‚ the audience is able to visualize the surroundings‚ the environment and the attitude in which the story is shared from the author’s point of view. When we read the seventh paragraph the author is emphasising the catch of the day‚ water condition for fishing and while he states "We caught two bass‚ hauling them in briskly as though they were mackerel‚ pulling them over the side of the boat in a businesslike manner without any landing net‚ and stunning them with a blow on the back
Premium Stuart Little The New Yorker
going through tons of hardships like divorce‚ loss of a loved one‚ etc. As stated from H.W. Brands‚ the author of “What Do We Owe Our Vets?” For many young veterans “jobs remain scarce‚ particularly for young male veterans looking for work in blue-collar fields like manufacturing and construction.” Brands says that many young veterans coming back from war are having
Premium United States United States Department of Veterans Affairs Vietnam War
Conduct a value chain analysis to assess H&M’s capabilities and derive its core competencies. (35%) Question 3. Based on these competencies identify the generic competitive strategy which H&M is pursuing. (10%) Question 4. It is suggested in the case study that the fashion industry is full of companies that have confidently expanded into international markets but later have been forced to retreat. Analyze the international strategy choice being pursued by H&M and assess the extent to which
Premium Strategic management