projects that motivate consumers to improve their hygiene behavior. Lifebuoy was a nimble and good citizen brand of India‚ reaching millions of rural customers with a promise of ‘health and hygiene’ as a platform of its business. 1. Initial Positioning Strategy (from 1894 to 2002): Since 1894 Lifebuoy had largely remained the ultimate men’s bathing bar. Lifebuoy in India Lifebuoy in India in 1960s and 1970s promoted health‚ hygiene and an active lifestyle. This active lifestyle and health was closely
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simulate the two suggested investment strategies over the six-year period. Plot the value of each strategy over time for a single iteration of the simulation. What is the total value of each strategy after six years? Do either of the strategies reach the target? Based on our simulation model analysis of a single iteration‚ for the first strategy‚ the total value after 6 years is $ 22361. For the second strategy the value is $ 16610. So the first strategy reaches the target while the other one
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Dick Spencer In this case Dick Spencer‚ a well-known employee of an aluminum producing company worked his way up the ranks from being a successful salesman to a plant manager. However through his transition of roles Dick experienced some pitfalls. In the following paragraphs I will discuss the main contributing factors to Dick’s success as a salesman and the issues he faced as a plant manager and provide informed alternative solutions. Dick knew the business well which played a vital role in
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Spencer’s Main Thesis Spencer’s thesis in this article focuses on basis and how his social identity was affected by oppression‚ privilege and power. Spencer’s ideas were based on self-reflection of experiences and understanding his social identity by thinking; Who am I. As he made different standpoints of challenges‚ he faced such things as objectifying and subordinating women‚ the privilege of being light skin‚ or his sexual orientation by being able to identify the male/female binary; his experience
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A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Table of Contents Executive Summary: 3 Understanding Brand 4 Key brand elements 4 Criteria for choosing brand elements 5 Brand positioning 5 Methodology of data collection: 6 Analysis of Data: 7 Brand Repositioning Pros and Cons: 8 Challenges in the path of brand Repositioning: 10 Survey conducted to judge the perception of customer due to brand Repositioning 14 Conclusions
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Pamela Spencer Case The issued being argued is weather the customer is always right. In this case we see how a home improvement store must deal with an unhappy customer who is extremely dissatisfied with the installation of a fence supplied and installed by the store. The customer wants the store to replace the fence. However‚ if the store does replace the fence‚ it’s in danger of achieving profitability for the quarter. This in return prevents the employees to miss their bonuses. The actions
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COMPETITIVE PRODUCT POSITIONING STUDY As per the aim of the research project‚ in order to arrive at a unique strategy for the new helmet designed to be launched in the market‚ it is imperative to first analyze the existing personal protective equipment products manufactured by global leaders and top-tier firms. Through this‚ the understanding of effective positioning strategies shall be facilitated‚ which in turn shall allow for the creation of an innovative and competitive strategy that covers the
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Earl of Spencer’s Eulogy Precis In his eulogy‚ the Earl of Spencer asserts that Diana was a very accomplished woman who’s treatment by the media ultimately led to her death. He supports his argument by first establishing his strong understanding of her character‚ flaws and all‚ creating common ground with the audience and lending his argument credibility. In the second half of the piece he uses personal accounts to describe how the media hounded Diana & the mental toll that created up until her death
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