lower-income groups followed by the middle income groups. It was meant to be a replacement for scooters and motorcycles in rural India. So Nano was positioned in the market as “the world’s cheapest car”. A lot went wrong with Nano. It started from the positioning of the car where it was hailed as the “world’s cheapest car” which was more of a headline creator and did not exactly appeal to the masses as no one wants to be associated with anything that is tagged as “the cheapest”‚ this caused a great harm
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Chapter1: Introduction Welcome to the colorful world of teddy bears‚ singing dolls‚ miniature pianos that play nursery rhymes‚ battery operated cars and stuffed dogs and rabbits that walk‚ talk and shake hands. In one word: Toys. Toy merchants of yester years gave shape to the creative fancies and dreams of young ones and grow-ups alike. Once upon a time‚ toys were given away as wedding presents to the child bride. Today‚ toys not only provide a diversion but also a colorful canvas for depicting
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Reader Positioning Narratives encourage us to feel a particular way about the events and people in them. They often encourage us to align ourselves with one character in a narrative and not with others. To align ourselves with a character means to be on their side or empathise with them. They might encourage us to feel sorry for character or admire them‚ disapprove of them or fear them. This is called reader positioning: narratives position reader to adopt particular feelings or attitudes.
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Lebanese Handicrafts “Keep Lebanon in your mind” A handicraft‚ sometimes more precisely expressed as artisanal handicraft‚ is one among a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools with an esthetic sense born of historical‚ social and environmental influences. Blown glass It is a very ancient technique‚ the oldest among the handicrafts‚ where the glassmaker blows air into the hot molten glass and the art of transformation
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move forward but with great thanks and appreciation to those who have supported and encouraged us throughout our report. This report would not have seen its completion without the guidance from our teacher‚ Miss Farah Ali Nawaz. We can never forget your support and advices that you have given us for the last four months. We also like to thank students who gave us their responses‚ and helped us to accomplish this task. Finally‚ we would like to thank all the people who helped us throughout this
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How the Internet is Altering Your Mind (6) February 8‚ 2013 Natalia Nunez 247 John Harris is a journalist and author‚ who writes regularly for the Guardian about a range of subjects built around politics‚ popular culture and music. His published work includes The Last Party‚ an acclaimed cultural history of the 1990s; and So Now Who Do We Vote For?‚ the primer for disaffected Labour voters that appeared just before the General Election of 2005. He is also a regular panelist on BBC2’s Newsnight
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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In case you change your mind‚ I cherish you and you can have the room to yourself. I just feel like I will hurt myself‚ mentally‚ not because you are not here but because I have nothing to look forward to. I can’t convince myself that you are coming back. I believe you with all my heart‚ I trust that you will‚ but people are starting to raise questions and wonder why you aren’t here and it is making me feel very depressed. I told them that you are visiting family but that doesn’t help because my
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Geography 3.6 | Analyse aspects of a contemporary geographic issue | A contemporary geographic issue refers to a topic‚ concern‚ problem‚ debate‚ or controversy related to a natural and/or cultural environment‚ which includes a spatial dimension‚ and is currently unresolved. The deforestation that is currently occurring in Africa is a contemporary geographic issue‚ as it is a concern for the African environment‚ covering the region of sub-Saharan Africa‚ and is still on-going in the present
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While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of awareness may vary and this may have profound implications for brand equity. For instance‚ a brand may be the first brand that comes to mind (top-of-mind recall )‚ or it may be one of the many brands mentioned by the consumer when asked (unaided recall )‚ or it may be recognized only when prompted (aided recall ). The breadth of a brand refers to its association with different consumption occasions
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