Management Science II Dr. S.Bharadwaj MODULE 1 Segmentation‚Targeting and Positioning • • • • Segmentation‚ Targeting and Positioning Definitions Segmentation Variables Evaluation of Segments Summary What is segmentation‚ anyone? • • What about targeting and positioning? Segmentation is the process of grouping people or organizations within a market according to similar needs‚ characteristics‚ or behaviors Dividing the market into groups • • • an entire market rarely has the same tastes
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characteristics and who will need specific products or marketing mix. For a market to be broken up into these different segments different segmentation variables must either be used individually or in combination‚ these variables are: (tutor2u n.d.) (Kotler et al.2006‚217) 1. Geographic variable This variable is used when markets are divided according to geographical units be
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10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Table of Contents Executive Summary: 3 Understanding Brand 4 Key brand elements 4 Criteria for choosing brand elements 5 Brand positioning 5 Methodology of data collection: 6 Analysis of Data: 7 Brand Repositioning Pros and Cons: 8 Challenges in the path of brand Repositioning: 10 Survey conducted to judge the perception of customer due to brand Repositioning 14 Conclusions
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aptops and tablets? Posted by Elizabeth F.‚ December 17‚ 2012 at 09:46 pm 12 Comment 1 Recommend - - - Every year‚ millions of young children develop back problems due to the ghastly weight of their backpacks. Millions of trees are cut down just to make workbooks and textbooks for schools. While students continue to have back pains at early ages‚ the technological revolution has developed compact‚ light‚ laptops; some weighing as little as two pounds. Will we continue to place strain
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particularly those that respond to community needs”. It is in this statement that assures that Philippine education is characterized by equity and accessibility. The tangible proof of this was the establishment of Non Formal Education then now it’s ALS‚ which is parallel learning viable alternative to the existing formal education instructions. This means that states and the department specifically recognizes the pressing demands of educating Filipinos so that the will become a functional citizen
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POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world
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Christina Piccininni Professor Cody English 122 February 28 2013 Amyotrophic Lateral Sclerosis: The Breakthrough Amyotrophic lateral sclerosis (ALS)‚ otherwise known as Lou Gehrig’s‚ slowly terminates motor neutrons in the brain and spinal cord. Motor neurons are an important part of the body’s neuromuscular system; the neuromuscular system is what aids our body’s movement. It is made up of the brain‚ muscles‚ and nerves. Upper motor neurons send messages from the brain to the spinal cord‚ while
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Citric acid is used mainly for home use‚ for getting rid of lime scale (kettles‚ baths‚ toilets)‚ in hard water areas. Citric acid is a weak acid found in fruits such as lemons and oranges. Like other acids‚ citric acid can help you remove stains and rust deposits from toilet bowls without causing any damage to the porcelain surface. Citric acid contains just enough acidic concentration to get the job done without etching or damaging household surfaces in any way. It doesn’t harm the environment
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Leadership has many obstacles to overcome when attempting to lead a variety of different personalities. This becomes even more challenging during a crisis like a hurricane‚ tornado‚ or a flood. The Brown Trout Bay flooding is a perfect example of how obstacles can cripple a person in a leadership role if they are not prepared properly. Leadership under crisis will eventually lead to moral problems‚ a lack of efficiency and decision making‚ and a lack of accountability if not handled properly.
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Al-Ghazali has been given the title of being one of the great Muslim theologians. Under the study of theologians such as Al-Juwayni and Imam Al-Haramayn‚ Al-Ghazali has made a standing ground of how a religious man should order his life from hour to hour and day to day basis. Majority of his thoughts still have significance in today’s world. For example his analysis of sinful acts and how to avoid them. There are‚ however‚ some of his thoughts that seem to be illogical for when trying to apply
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