MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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In case you change your mind‚ I cherish you and you can have the room to yourself. I just feel like I will hurt myself‚ mentally‚ not because you are not here but because I have nothing to look forward to. I can’t convince myself that you are coming back. I believe you with all my heart‚ I trust that you will‚ but people are starting to raise questions and wonder why you aren’t here and it is making me feel very depressed. I told them that you are visiting family but that doesn’t help because my
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While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of awareness may vary and this may have profound implications for brand equity. For instance‚ a brand may be the first brand that comes to mind (top-of-mind recall )‚ or it may be one of the many brands mentioned by the consumer when asked (unaided recall )‚ or it may be recognized only when prompted (aided recall ). The breadth of a brand refers to its association with different consumption occasions
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Management Science II Dr. S.Bharadwaj MODULE 1 Segmentation‚Targeting and Positioning • • • • Segmentation‚ Targeting and Positioning Definitions Segmentation Variables Evaluation of Segments Summary What is segmentation‚ anyone? • • What about targeting and positioning? Segmentation is the process of grouping people or organizations within a market according to similar needs‚ characteristics‚ or behaviors Dividing the market into groups • • • an entire market rarely has the same tastes
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10PGDM040 Rajesh Rai 10PGDM041 Raman Chaudhary 10PGDM042 Lalit Malik 10PGDM024 Shubham Agrawal 10PGDM050 Table of Contents Executive Summary: 3 Understanding Brand 4 Key brand elements 4 Criteria for choosing brand elements 5 Brand positioning 5 Methodology of data collection: 6 Analysis of Data: 7 Brand Repositioning Pros and Cons: 8 Challenges in the path of brand Repositioning: 10 Survey conducted to judge the perception of customer due to brand Repositioning 14 Conclusions
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POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world
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Lebanese Handicrafts “Keep Lebanon in your mind” A handicraft‚ sometimes more precisely expressed as artisanal handicraft‚ is one among a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools with an esthetic sense born of historical‚ social and environmental influences. Blown glass It is a very ancient technique‚ the oldest among the handicrafts‚ where the glassmaker blows air into the hot molten glass and the art of transformation
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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eager to learn new things. She has high standards for her future and has dreamt of attending a large college all her life. Her interest in psychology and human behavior peaked during her sophomore year of high school after reading‚ How your Unconscious Mind Rules your Behavior. She has since followed up with numerous other psychology books and is now taking the psychology class available at her school. She loves the idea of learning why people make decisions or act the way they do based on family upbringing
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1 What has distinguished Homo sapiens from non-human organisms is their ability to develop a theory of mind (Scholl & Leslie‚ 2001). Premack & Woodruff (1978) originally defined theory of mind as being the tendency to make attributions about behaviour based on acquired knowledge of mental states‚ such as belief‚ desire and intention. An equally important aspect of theory of mind concerned the individual ’s ability to understand the subjectivity of mental states‚ comprehending that other individuals
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