UNIVERSITY OF THE WEST INDIES CAVE HILL CAMPUS DEPARTMENT OF MANAGEMENT STUDIES FACULTY OF SOCIAL SCIENCES MKT2001 – PRINCIPLES OF MARKETING COURSE OUTLINE Semester 2‚ 2014-2015 Lecturers: Joseann Knight Tutorial Leaders Jacqueline Harper; Colin Wiltshire‚ Ro-ann Smith Email Addresses: joseannknight@yahoo.com (Knight); cwiltshire_2001@yahoo.com (Wiltshire) jharperuwi@yahoo.com (Harper); smithroann@yahoo.com (Smith) Office: S9 Phone: 417-4540 Office Hour(s): Wednesday 4-5 pm – If this
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Bibliography: OTHELLO (2001 MOVIE) DIRETED BY GEOFFREY SAX OTHELLO (PLAY) WRITTEN BY WILLIAM SHAKESPEARE WWW.IMDB.COM/TITLE/TT0275577/ WWW.SCREENONLINE.ORG.UK/TV/ID/527422/INDEX.HTML EN.WIKIPEDIA.ORG/WIKI/GEOFFREY_SAX WWW.PBS.ORG/WGBH/MASTERPIECE/OTHELLO/EI_WALKER.HTML
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ARTICLES Effect of large-scale social marketing of insecticide-treated nets on child survival in rural Tanzania Joanna R M Armstrong Schellenberg‚ Salim Abdulla‚ Rose Nathan‚ Oscar Mukasa‚ Tanya J Marchant‚ Nassor Kikumbih‚ Adiel K Mushi‚ Haji Mponda‚ Happiness Minja‚ Hassan Mshinda‚ Marcel Tanner‚ Christian Lengeler Summary Background Insecticide-treated nets have proven efficacy as a malaria-control tool in Africa. However‚ the transition from efficacy to effectiveness cannot be taken for
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Case Study Case Article:Click Here Questions for Analysis 1. Metabical is faced with the task of positioning their product in the marketplace. Using the information from the case and your assigned readings‚ who are the key target segments for Metabical and what points of difference should be directed to each segment? Key Segments for Metabical are 1. End consumer(the patient) - Over weight adults
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Product Introduction: Chik Shampoo: Chik shampoo is a product of a Chennai based FMCG company Cavin Care. According to www.business-standard.com Article Chik mate by Gouri Shukla / Mumbai June 3‚ 2003 “Chik has become the second-largest shampoo brand — after fast-moving consumer goods giant Hindustan Lever Limited’s (HLL) Clinic Plus — in volume terms.” As per www.moneycontrol.com‚ “The shampoo sachet‚ which unlocked instant consumer recognition and cult-brand status for the company‚ today
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Youth Affairs youth work is defined as follows under the Youth Work Act 2001: “A planned programme of education designed for the purpose of aiding and enhancing the personal and social development of young persons through their voluntary participation‚ and which is complementary to their formal‚ academic or vocational education and training; and provided primarily by voluntary youth work organisations.” (Youth Work Act‚ 2001) Youth Reach has a mission statement which is clearly underpinned by the
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NLCB 2001 principles and special education The No Child Left Behind act has its pros and cons when it comes to the five core principles including strong accountability‚ expanded flexibility and control‚ methods based on scientific research‚ expanded options for parents‚ and highly qualified teachers. The pros and cons of the say this because when teaching diverse learners they are dealing with a variety of different learning styles. In turn every student will not respond to the No Child Left
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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CRIME AWARENESS AND CAMPUS SECURITY Public Law 102-26‚ the Higher Education Technical Amendments of 1991 (the ACT)‚ requires all institutions of higher education to provide information with respect to campus crime and security policies under Title II of the ACT. A) Employees‚ students‚ and others are required to report criminal actions or other emergencies to the director or acting director immediately. The director will subsequently notify the appropriate public agency. The
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September 11th‚ 2001 has changed and defined American foreign policy for the past two decades. Enemies of the United States are no longer only other nations‚ but also terrorist groups‚ which operate transnationally and even between continents. On the night of September 11th‚ in the aftermath of the deadliest terror attack the world has seen‚ former President George W. Bush and his War Cabinet officially declared the start of the “War on Terror”. Bush would say on September 19th‚ 2001‚ The message
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