Product Introduction: Chik Shampoo: Chik shampoo is a product of a Chennai based FMCG company Cavin Care. According to www.business-standard.com Article Chik mate by Gouri Shukla / Mumbai June 3‚ 2003 “Chik has become the second-largest shampoo brand — after fast-moving consumer goods giant Hindustan Lever Limited’s (HLL) Clinic Plus — in volume terms.” As per www.moneycontrol.com‚ “The shampoo sachet‚ which unlocked instant consumer recognition and cult-brand status for the company‚ today
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BONAFIDE CERTIFICATE This is to certify that Project Entitled “Analysis of positioning and social media strategy for the protagonist of the General election 2014” is successfully done by Sukhveer Rana‚ Ashutosh Jangid and Prachir Beriwal‚ during the Third Trimester as part of the course curriculum of the Post Graduate Diploma in Management (E-Business) through the Prin. L. N. Welingkar Institute of Management Development & Research‚ Bangalore. This project in general is done under my guidance
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Segmentation process i)Market Segmentation *Identify bases for segmenting the market *Develop profiles of resulting segments ii)Market Targeting *Develop measures of segment attractiveness *Select the target segment iii)Market Positioning *Develop positioning for each target segment *Develop marketing mix for each target segment Major Bases For Segmenting Consumer Markets Geographic SegmentationDividing a market into different geographical units such as type of property‚ urban‚ suburban
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The Differences of Strategic Positioning Between Southwest Airlines Corporation and Continental Airlines Nowadays‚ Porter’s 5 Rules of Strategic Positioning as a most common business theory plays a significant role in operating companies and planning business activities. Southwest Airlines Corporation (Southwest) proves that clearly by its success. And the year-end results of Southwest marked 29 consecutive years of making profit (Govindarajan and Lang‚ 2002). I will elaborate how the Porter’s 5
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EJBO Electronic Journal of Business Ethics and Organization Studies Vol. 12‚ No. 1 (2007) Positioning Stakeholder Theory within the Debate on Corporate Social Responsibility Manuel Castelo Branco Lúcia Lima Rodrigues Introduction The present-day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The European Commission defines it as “a concept whereby companies
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Tiffin University Case Study 2.3: Kid Stuff? Determining the Best Positioning Strategy for Akron Children’s Hospital Submitted for MKT 611 Business Research Analysis Professor Lance Mowrey By: Lauren M. Middleton November 2nd‚ 2014 1. Akron Children’s Hospital Marketing Director Aaron Powell felt it was important to conduct this study because Akron Children’s Hospital’s marketing director Aaron Powell thought that it was important
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smartphones‚ in contrast to 34% for Samsung. This marks the first time since 1998 that Nokia has not been number one in the cell phone market. Ouch. I’LL HAVE THE TROUT In their classic 1981 book Positioning: The Battle for Your Mind‚ Al Ries and Jack Trout describe how positioning is used as a communication tool to reach target customers in a crowded marketplace. The easiest way to get into someone’s mind is to be first; nobody remembers second.² Nokia Who? Ries and Trout go on
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WRITTEN ANALYSIS AND COMMUNICATION - I TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial By RAHUL.R (111039) To: Richard Fiero‚ President Tony Barren‚ Director of Production Ed Pryor‚ VP - Sales Allen Roth‚ Director of Design & Development Becky Timmons‚ CFO From: Emma Richardson Date: 14th March 2008 Sub: Decision to be taken for the project Aerial It’s high time that we have to take the decision regarding
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Emma Richardson is in a dilemma whether to go ahead with the Project Aerial or not. The poor decision making process is one of the main reasons for the dilemma caused. Had the management of TerraCog not ignored the idea of shifting to satellite imagery as soon as Posthaste did it‚ the damage would have been much less. The organisation suffers from inefficient group structure. The decisions were not made in the right manner. When customer requests increased‚ Richard Fiero on his own decided to change
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expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don’t just pop out from no where‚ they are built on the key communication points that motivate sales. Radio is entirely a medium of sound‚ which evokes smells‚ sensations and visual images which brings the listeners imaginations into play. Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one
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