Automobile | Tagline/ Slogan | Feels Italian wherever you are; I’m two German sports cars | USP | Superior Handling & performance | STP | Segment | The upper class of the society | Target Group | The rich & affluent from the urban | Positioning | Premium Super sports car for people who want superior performance | SWOT Analysis | Strength | 1. Known for superior handling & high speed i.e. performance 2. Technology sharing with the sister & parent companies i.e. Audi & Volkswagen
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competition?)‚ and if needed‚ make recommendations about the positioning of your chosen product. Perceptual maps can have any number of dimensions but the most common is two dimensions. Any more is a challenge to draw and confusing to interpret. 1) The first perceptual map below shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable. This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study (top
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2007 BRANDZ ™ Top 1 Most Powerful Brands 00 Contents About the BRANDZ™ Top 100 Ranking 3 How We Calculate Brand Value 4 Key Insights 5 Sector Highlights 6 BRANDZ™ Top 100 Brand Ranking Charts 10 Frequently Asked Questions 24 About Millward Brown Optimor 28 2 About the BRANDZ Top 100 Ranking As economies become global and information more critical‚ intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles‚ brands are often the most
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plan of action to use the resources of firms‚ capabilities and distinctive competencies to gain competitive advantage over it’s rivals in a market or industry. It involves Selecting and managing the domain of the organization will compete in and positioning the organization so that it can use its resources and abilities to manage its specific and general environments to protect and enlarge that domain. Business level strategies is an actions which is taken to provide value to the customers and gain
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|The Porsche | |Individual Assignment | | | |Use the document from: | |_ Principle of Marketing – Chap 5: Consumer market and Consumer Buyer Behavior | |_ website: http://www.mypursuitofhappiness.com
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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course market growth. Using this matrix by placing individual products from the company portfolio in one of the quadrants and repeating the process for competing products. As a result this will have direct implications in market share and brand positioning. Four Quadrants 1- Stars: A product that has a high growth market and has a good slice of the market share. Usually a generating strong revenues. As a star product evolves and growth slows down it may become a cash cow if it holds market
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Porsche Cars North America‚ Inc. 980 Hammond Drive‚ Suite 1000 Atlanta‚ Georgia 30328 Dr. Ing. h.c. F. Porsche AG is the owner of numerous trademarks‚ both registered and unregistered‚ including without limitation the Porsche Crest®‚ Porsche®‚ Boxster®‚ Carrera®‚ Cayenne®‚ Cayman®‚ Panamera®‚ Speedster®‚ Spyder®‚ Tiptronic®‚ VarioCam®‚ PCM®‚ PDK®‚ 911®‚ 4S®‚ 918 Spyder®‚ FOUR‚ UNCOMPROMISED.®‚ and other model names and numbers‚ and the distinctive shapes of the Porsche automobiles‚ such as the federally
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the board about Porsche buying Volkswagen shares. What is the significance of this event? During a Volkswagen supervisory meeting on April 19‚2006‚ some of the board members asked for the reason on the dramatically changes on the price of Volkswagen shares. Unfortunately‚ there was no answer on this matter. Piech was the one who know about Porsche buying Volkswagen shares and purposely not informed to the board members of Volkswagen. The price of shares increased was due to Porsche keep buying the
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Top Global Brands http://www.interbrand.com/best_global_brands.aspx Group Discussion Think of a powerful brand What factors make it successful? Brands - Many definitions….. “A brand is a product or service made distinctive by its positioning relative to the competition and by its personality” Hankinson & Cowking Building Strong Brands • Strong brands have a strong identity / personality which are built on a unique set of brand associations Strong brands act as magnets
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