DISCUSSION 1)Analyze the buyer decision process of a traditional Porsche customer. We have five steps in marketing decision making process which are; 1) Need Recognition 2) Information Search 3) Alternative Evaluation 4) Purchase Decision 5) Post-purchase Behavior Generally‚first three steps of marketing decision making process are considered when a customer face a new or complex purchase situation.However in our case‚ Porsche is already known by its customer well and has high reputation among
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Porsche has always been known as a very high end car company. Since as early as the 1950’s‚ the Porsche brand was identified by consumers as one of high quality. The price range made purchasing a Porsche only affordable to the financially successful. Compared to the mindset of the average buyer of a vehicle‚ the buyer of a Porsche does not look for the same features. To the Porsche buyer‚ it is all about the class of the vehicle and how they look while driving it. Porsche has always appealed to people
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was not caused by financial indicators of the car producing concern. It was caused by speculative stock-exchange events triggered by declaration of Porsche owners made public on Saturday. Porsche declared intention to raise their share in Volkswagen not to 50% as it was previously planned but to 75%. The investors were mostly shocked by news that Porsche‚ whose block of shares of Volkswagen was 42‚6%‚ had already bought options on 31‚5% of VW ordinary shares. This "bomb" has blown up the Frankfurt
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Executive Summary The case is about Porsche using cash-settled options to obtain control of Volkswagen silently and TCI and 3G using TRS to get control over ownership of CSX to initiate a meeting of changing the board members of CSX. In this report‚ I will detailed analysis how they processed their strategy using equity derivatives and what was the result. I will further discuss whether it is good thing to have CEO involved in equity derivative trading and whether the disclosure requirement should
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Case study 3 Porsche‚ Volkswagen‚ and CSX 1. Summary This case examines two examples of how equity derivatives have been used to gain leverage and corporate control for activist purposes. In 2008‚ Porsche’s CFO carried out the “short squeeze” to acquire control over Volkswagen through option contracts‚ which lead to huge losses for short-selling hedge funds. And meanwhile in 2007‚ TCI and 3G‚ 2 UK-based hedge funds‚ violated SEC disclosure requirements by hiding their intentions to takeover CSX
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Porsche Market Research Report RMIT INTERNATIONAL UNIVERSITY Lecturer: Mr. Moulik Zaveri Vu Ngoc Thuy Le Thi Quynh Anh Nguyen Ngoc Chau Vu Doan Thanh Tam Trinh Bao Hoang Thu Le Ngoc Huyen s3324477 s3299716 s3258149 s3325154 s3274937 s3324476 MARKET RESEARCH REPORT CAYENNE PORSCHE Group 3 - Semester C 2012 RMIT University | Market Research | Sem C 2012 1 Porsche Market Research Report Table of Contents I. Executive Summary .................................
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2012 International Financial Management 2012 INTERNATIONAL FINANCIAL MANAGEMENT ASSIGNMENT Topic - Case 1: Porsche Changes Tack Chapter 1: Globalization and Multinational Enterprise Lecturer: Dr. Mai Thu Hien Students Group 1: Dinh Hoang Anh - 0953040003 Le Thuy Anh – 0953040004 - Leader Nguyen Van Anh - 0953040005 Nguyen Mai Anh - 0953040006 Truong Thuy Anh - 0953040106 Le Duc Binh - 0953040008 FOREIGN TRADE UNIVERSITY FACULTY OF BANKING AND FINANCE 0 Hanoi‚ December 17th‚ 2012
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DISCUSSION 1)Analyze the buyer decision process of a traditional Porsche customer. We have five steps in marketing decision making process which are; 1) Need Recognition 2) Information Search 3) Alternative Evaluation 4) Purchase Decision 5) Post-purchase Behavior Generally‚first three steps of marketing decision making process are considered when a customer face a new or complex purchase situation.However in our case‚ Porsche is already known by its customer well and has high reputation
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Porsche Changes Tack 1) What has been causing the changes in Porsche’s ROIC? Porsche’s ROIC was quite impressive compared to other competitors of 15.15% in 2004‚ while others struggled to reach 6% to 7%. They had great strategic planning to keep ROIC high by outsourcing and using a combination of licensing. For example‚ for Porsche Cayenne‚ they co-manufactured with Volkswagen saving a lot on required capital to support its business. In addition‚ Porsche had licensed with Valmet of Finland to
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in their operations and management as a whole. “Strategy 2018” was then formed and supported by the Group as the next step to achieving supremacy of the automobile industry. Set by the Group’s CEO‚ Martin Winterkorn‚ the strategy focused on positioning Volkswagen as a global economic and environmental leader of the automobile industry. The plan set four goals to reach by the year of 2018 including to deploy intelligent innovations and technological advancements
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