CONTENTS Task One: Reaching the full potential of tourism 1 2 3 4 5 6 Introduction Tourism boom in post war era Need of the hour- enhancing quality of employment Inertia as an impediment Association of MACRO and MESO factors Prospective publications for the article 02 02 02 03 03 04 Task Two: appropriate strategy by harmonizing with ground realities 8 9 Introduction Labour Market below par with demand 05 05 06 07 08 09 10 Inertia as an impediment to expansion 11 Ground realities contradict
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1. SRI LANKA A DESTINATION FOR TRAVEL AND TOURISM 1.1Tourist arrivals through the years Over the years Sri Lanka has been a tourist attraction. The tourism industry in Sri Lanka has gone through an up and down road mostly due to the instability of the country. The graph below shows these fluctuations. Source: Annual Statistical Report of Sri Lanka Tourism-2007 & Sri Lanka Tourism Development Authority. The above graph shows how much Sri Lanka’s tourism industry has declined considering
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commitment of staff members of Sri Lanka tourism development authority‚ who have helped us to obtain information of past situations‚ present position and future estimation of tourism industry in Sri Lanka. Executive summary The purpose of this report is to develop comprehensive strategic plan to re-engineer tourism industry in Sri Lanka and to earn foreign exchange to the country. The development of the plan was carried out by considering thorough analysis of the industry by carrying out environmental
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Paper No. 133 The History and Value of the Elephant in Sri Lankan Society by Ranjith Bandara and Clem Tisdell November 2005 THE UNIVERSITY OF QUEENSLAND ISSN 1327-8231 WORKING PAPERS ON ECONOMICS‚ ECOLOGY AND THE ENVIRONMENT Working Paper No. 133 The History and Value of the Elephant in Sri Lankan Society by Ranjith Bandara† and Clem Tisdell* † Department of Economics‚ University of Colombo‚ Colombo 3‚ Sri Lanka. Email: rbandara@econ.cmb.ac.lk * School of Economics
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Tourists Return to Paradise Isle a Year After War’s End By Amantha Perera COLOMBO‚ May 17‚ 2010 (IPS) - A year since Sri Lanka’s bloody civil war ended on May 18 last year‚ tourists are returning in huge numbers to a popular beach destination located over 300 kilometres from where the last battles were fought. Nowhere is the relief at the end of fighting more tangible than on the beautiful beaches of Hikkaduwa‚ south of the capital Colombo. The war against the secessionist Liberation
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ICT/BPO is Sri Lanka’s 6th largest export earner:EDB survey | By Bandula Sirimanna | The ICT/BPO (Business Process Outsourcing) industry posted revenues of US$ 310 million in 2010/2011 becoming Sri Lanka’s 6th largest export earner.Exports from this sector rose by 47% from US$ 210 million in 2009/2010 and are set to reach $1 billion by 2015 if this momentum is continued in the coming years‚ said Export Development Board‚ (EDB) Chairman Janaka Ratnayake at a press conference in Colombo this week
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IMaCS Research & Analytics TRAVEL AND TOURISM September 2011 Prepared by Industry Report on Sri Lanka And i Contacts: W Don Barnabas‚ Managing Director/CEO ICRA Lanka Limited‚ #10-02‚ East Tower‚ World Trade Center‚ Colombo 01‚ Sri Lanka Telephone: +94 11 4339907 Mobile: + 94 773417517 Fax: +94 11 2333307 Email: wdbarnabas@icralanka.com www.icralanka.com V Sriram Chief General Manager ICRA Management Consulting Services Limited India Telephone: +91 44 4596 4329
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Sri Lanka is an island in the Indian Ocean‚ also often called the “The Pearl of the Indian Ocean”. Tourism in Sri Lanka has had its ups and downs. Such things like the civil war is now over‚ but for the past thirty years that the war was ongoing‚ a lot of people feared to travel to Sri Lanka and the devastating 2004 Indian Ocean tsunami . But despite all these events‚ the tourism in Sri Lanka is still one of the major profit generating industries. Sri Lanka may be a small island‚ but it has a
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evaluate the possibility of using tourism as a tool to develop post war Sri Lanka Table of Content Introduction Page No: Introduction 03 Main Body 04 Conclusion 13 Introduction In countries like Maldives‚ Malaysia‚ Singapore and Spain‚ tourism and related recreation activities play a significant role in the generation of income / foreign exchange and provision of employment opportunities. In fact‚ in the global context this industry is identified as the single
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THE POSITIVE AND NEGATIVE IMPACTS OF TOURISM INTRODUCTION What comes to mind when you think about tourism? Hopefully fun‚ relaxation‚ good food‚ perhaps adventure. Tourism is possibly the greatest people-moving pursuit on the planet today‚ as well as one of the highest-grossing industries. Tourism Is one of the remarkable success stories in modern times because it can earn huge amount of money at stake. Tourism is important in many ways in the world it can be for leisure business
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