marketers to predict how consumers would react in the marketplace and to understand the reasons they made the purchase decisions they did. Consumer research undertaken from a managerial perspective to improve strategic marketing decisions is known as positivism. Positivist research is quantitative and empirical‚ and tries to identify cause-and-effect relationships in buying situations. It is often supplemented with qualitative research. Qualitative research is more concerned with probing deep within
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when change is introduced to observe the effects of these. Furthermore‚ It makes use of a cyclical approach in order for an initial holistic understanding of a social setting. The action research literature has strongly challenged the character of positivism. It is believed that this type of research is derived from a different ontological basis; it tends to a humanistic social practice rather than a traditional natural science. Lewin started with the term action research’. His approach to the process
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Introduction Clothing multiples has the largest market share in women’s wear sector in UK fashion market. Therefore the market competitiveness is extremely fierce in this sector. 2009 was one of the toughest ever years for retailers‚ as trading conditions deteriorated and consumer confidence reached a low. Expenditure on clothing fell by 0.5% to £35.3bn – the fist decline for more than 20 years. (Verdict report) With higher taxes and weak wage growth resulting in consumer reluctance to spend‚
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social phenomenon. For example from Durkheim’s research on suicide‚ the four types of suicide found. Cumulative- builds upon efforts of predecessors. For example: Auguste Comte (1798-1857) first developed idea sociology and advocated the use of positivism in studying social science. Herbert
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Examinable Skills AO1: Knowledge and Understanding (43% of all marks available) Knowledge of the subject or topic must be accurate Must have sufficient depth of knowledge To UNDERSTAND the material‚ you must be able to select the right knowledge to answer the question Must use SOCIOLOGICAL knowledge rather than ‘common sense’ knowledge AO1 Yes I know what they mean No I don’t and therefore need to revise what they mean (a )Sociological concepts and theory: You must know what the terms mean Social
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Research skills for Business students Assignment three- Research Proposal Assignment : Research Proposal Words count : Student : Miroslav Begov Student number : 102886096 Programme of Study : N120International Business Management Subject Area of Proposed Study: Cross cultural management: What are the main communication boundaries that lead western managers of International car manufacturing industries based
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Introduction Microsoft Corporation is a multinational company based in Redmond Washington. The company manufactures computer products and offer computer services. The company also licenses and supports various types of computer products and services. Microsoft Corporation was founded in 1975 by Bill Gates and Paul Allen. The company is the largest software manufacturer globally in terms of revenue. It is also the most valuable organization in the world. Bill Gates and Paul Allen founded the company
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BACKGROUND STUDY: Globalization and fierce competition is forcing multinational companies (MNCs) to reduce costs‚ increase efficiency and be competitively advantageous by moving out operations and functions in emerging markets of the developed as well as developing countries. In order for MNCs to succeed‚ there are a lot of things to be taken into consideration because of these concerns‚ the areas of Human Resource Management (HRM) and International Human Resource Management (IHRM) are given a
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NAME: MD SHARIFUL ISLAM SID: 139176760 TABLE OF CONTENTS CONTENTS PAGE NO INTRODUCTION 1 LITERATURE REVIEW 2 AIMS AND OBJECTIVES 4 RESEARCH METHOD 5 ACTION PLAN 6 REFERENCES 8 Background In recent years there is a continuous challenge to the traditional marketing due to the rapid decline in mass marketing (Sweeney et al‚ 2008). Even people do not trust the message which they have already received since their trust is shifted from traditional marketing. Although some traditional advertising
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INTRODUCTION Are natural resources a "curse" or a "blessing"? Many recognize the opportunities natural resources provide for economic growth and development and thus the challenge of ensuring that natural resource wealth leads to sustained economic growth and development. Still many countries are cursed by natural resources wealth. (Frederick van der Ploeg‚ 2011) The Niger delta is situated around the southernmost part of Nigeria‚ which is located in the south- south District of the southern region
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