Contents 1.0. Introduction 2.0. Psychological drivers of Consumer Behaviour 2.1. Motivation 2.1.1. Hierarchy of needs 2.1.2. Means-end chain 2.2. Perception 2.3. Learning 2.3.1. Behavioural learning 2.3.2. Cognitive learning 2.3.3. Brand loyalty 2.4. Beliefs and Attitudes 2.5. Lifestyle 3.0. Sociological drivers of Consumer Behaviour 3.1. Personal influence 3.2. Reference groups 3.2.1. Membership group 3.2.2. Aspiration group 3.2.3. Dissociative group 3.3. The family 3.4. Social class 3.5. Culture
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Summer Internship Programme (SIP) Section A: Course Structure Section B: Schedule Section C: Guidelines for Report Preparation Section A: Course Structure 1. At the end of the 3rd trimester‚ each student is required to undergo a summer training of six to eight weeks duration in the industry by undertaking a real life project. 2. Students will undertake SIP under the supervision of two mentors—Supervisor appointed by the company and the Faculty Supervisor assigned to every student by the
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Post bureaucracy and the politics of forgetting The management of change at the BBC‚ 1991-2002 Martin Harris University of Essex‚ Colchester‚ UK‚ and Victoria Wegg-Prosser Bournemouth University‚ Dorset‚ UK Abstract Purpose – The purpose of this paper is to investigate the imputed “fall” and subsequent “reinvention” of the BBC during the 1990s‚ relating a managerialist “politics of forgetting” to the broader ideological narratives of “the post bureaucratic turn”. Design/methodology/approach
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with psychology that blends concepts from psychology and sociology and that focuses on the influence of people on one another. Anthropology – The of societies to learn about human beings and their activities. Political science – the study of the behaviour of individual and groups within a political environment • 6. CONTRIBUTING DISCIPLINES TO THE FIELD OF OB • 7. CONTRIBUTING DISCIPLINES TO THE FIELD OF OB Behavioral Science Contribution Unit of analysis Output Psychology
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A BRIEF STUDY ON CONSUMER SATISFACTION ON “SUDHA DAIRY” With special reference to PATNA DAIRY PROJECT Feeder Balancing Dairy Phulwarisharif‚ Patna- 801 505 SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHLOR OF BUSSINES MANAGEMENT (BBM) DEPTT.OF BUSSINES STUDIES A.N COLLAGE PATNA-800004 An Autonomous Institute under Magadh University‚ Bodh Gaya & Affiliated
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Applying the Balanced Scorecard to Education DEMETRIUS KARATHANOS PATRICIA KARATHANOS Southeast Missouri State University Cape Girardeau‚ Missouri T he concept of the balanced scorecard (BSC) was first introduced by Robert S. Kaplan and David P. Norton (1992) in their now widely cited Harvard Business Review article‚ “The Balanced Scorecard—Measures that Drive Performance.” The widespread adoption and use of the BSC is well documented. For example‚ Kaplan and Norton (2001) reported that by
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Chapter two Behaviour in an organisation: belonging This chapter focus on the sense of belonging of an organization members. There are several researches analysing “ … an organizational context a fundamental aspect is that‚ whatever their role in the organization‚ employees should be able to understand and use the brand – otherwise how can they live it?” (Ind‚ 2001:85). Branding is successful when an institute can make sure that their workforce identifies with and have faith in in the product
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Group Behavior Group Dynamics A. Introduction and Definition A.1 Group’s nature and purpose It is a composition of at least two (2) or more people who share certain common beliefs‚ interact with one another in a continuing basis‚ and view themselves as being members of a group- which is a distinct entity- for the purpose of achieving common goals (Vecchio‚ 1988; Newstrom & Davis‚ 1997; French‚ Rees‚ and Rumbles‚ 2008). First of all‚ before certain individuals get to interact with each
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INTRODUCTION An organization is a system where a set of individuals who are operating in several subdivisions of the system and everyone is working for a one specific goal. Organization behaviour describes the actions and reactions of individual dyads‚ groups of employees who interact with each other in the course of their working day. This report was commissioned to analyze the structure and the culture of the two airlines and the comparison and contrasting the structure of the two organizations
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task‚ distinct roles‚ suitable leadership‚ relevant members‚ and adequate resources. They will be described in turn below. Clear purpose Organisations are pervaded either explicitly through mission statements or by particular assumptions or behaviour. West (1994) emphasised the need for organisations to have a clear vision‚ which encompassed their underlying values. Mission statements communicated and synchronised these shared values across the organisation‚ thus engaging and motivating individuals
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