Abstract: With a rich heritage of more than a hundred years‚ the Indian film industry‚ with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable
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INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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HS-404 Homosexuality in Popular Hindi Cinema Abstract:India is a country with vibrant popular culture. Nowhere is the collective consciousness of the nation probably better essayed than in the cinema‚ which is viewed with passionate enthusiasm. Taking Popular Hindi Cinema as a mainstay of Indian culture‚ this article tries to create a link between the depiction of homosexuality in Popular Hindi Cinema and the society. Different viewpoints are looked from and observed in Indian popular culture‚ such
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‘Why do Bollywood movies mix Hindi and English’ is a question that I have been asked by my foreigner friends over and over again. It comes to them as a surprise when I reply. ‘It is the normal way people talk in India’. Today‚ English is widely acknowledged as being the ‘lingua franca’ of the modern world. This phrase refers to the adoption of English as the ‘bridging’ language among communities to allow communication between people who do not speak the same language or dialect- making it the leader
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Modern Epistemology In the book‚ “Amusing Ourselves to Death‚” by Neil Postman‚ he poses the idea that the medium is essential “because of the way it directs us to organize our minds and integrate our experience of the world‚ it imposes itself on our consciousness and social institutions in myriad forms” (Postman 18). In the 31 years since this book was written modern epistemology has evolved beyond what Postman could have envisioned. Postman’s definition of epistemology was that it “is a complex
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watch TV to relax and learn about the world around them; but how much of that information is being retained is the question Neil Postman longs to answer. Based upon his essay “Television as Teacher” not much‚ Postman believes as stated “-reasoned analysis is increasingly supplanted by shallow images‚ thereby hindering the ways we learn about the world” (421). Postman goes on to describe his belief that television dilutes
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Objective Summary Postman encourages people to grow and change because of something they have learned so that their life is more diversified. However‚ there must be a reason and a means for such change. A reason is not always something that is kept in mind. It is usually abstract and hard to identify. It deals with systematic thought‚ yet it is completely different than motivation. Reason is the power of acquiring intellectual knowledge and dispassionate thought; motivation is the act
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In a world where we focus on the sensational‚ the entertainment and the novelty‚ we can often miss the meaning of things and become superficial. The text of Postman presents a reality of our contemporary world‚ especially about America ‚ namely the negative influences of television on public discourse and the fact that words have a significant power over humans as could influence them to think or make choices that others control. The argument that the author is making in his paper has a great importance
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Neighbourhood Watch Setting up a Neighbourhood Watch is the perfect solution to reducing crime. The volunteer members keep their eyes open for suspicious activity and report it directly to the police‚ who can then take action. They can also help educate residents in ways to reduce crime‚ especially stopping burglaries.The problem‚ of course‚ is that it requires a commitment of time‚ especially from the Watch Co-ordinator‚ and that might not be for everyone. Community Initiatives If there’s no group
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