Introduction What is fashion? Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day. One certain thing in the fashion world is change. We are constantly being bombarded with new fashion ideas from music‚ videos‚ books‚ and television. Movies also have a big impact on what people wear. Ray-Ban sold more sunglasses after the movie Men In Black. Sometimes a trend is worldwide
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Assignment 1: The Fashion Channel 1) If TFC were on a BCG matrix they would fall into the category of a star. They have high market share and high business growth rate. They are the leaders in the fashion niche and should generate large amounts of revenue but need to continue to invest in their channel to ensure it stays profitable. 2) TFC is currently facing 4 critical challenges: Who to market to? Should TFC segment their target market into the four clusters of Fashionistas‚ Planners and
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global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization. Since the 1980s‚ the existence of such exceptions has been fueling an expectation that the production of high-quality fashion garments and tailored suits would remain in the
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Fashion From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search × loading... Sign into your Wajam account and discover what your friends have shared about "" Twitter Facebook For other uses‚ see Fashion (disambiguation). "Menswear" redirects here. For the musical group‚ see Menswear (band). In Following the Fashion (1794)‚ James Gillray caricatured a figure flattered by the short-bodiced gowns then in fashion‚ contrasting it with an imitator whose figure is not flattered. Fashion is
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The Fashion Channel-Case Analysis Group-6: Anurag Satapathy (2014PGP050) Meenakshi Sundareswaran (2014PGP201) Nishant Mishra (2011IPM058) Rananavare Abhijeet (2014PGP293) Renuka Denkar (2014PGP102) Sawan Kumar (2011IPM095) Sonali Panda (2014PGP372) From the case it is clear that TFC was initially the only channel dedicated solely to fashion. The need for market segmentation arose due to drop in the TFC ratings to 1.0 due to the increase in competition in the segment. This also saw a fall
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Danceable Fashion or Fashionable Dance: Either way‚ it works! A Concept Paper Presented to Prof. Robert Rodriguez Division of Humanities‚ College of Arts and Sciences University of the Philippines in the Visayas‚ Miagao‚ Iloilo In Partial Fulfillment of the Requirements For the Course in Communications 2 By Nohr Malynne Tabares February 5‚ 2013 There’s an exciting fashion trend happening – dance. The dance and fashion industries seem to be increasingly joining forces‚ with dance companies commissioning
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FASHION MARKETING_ The connection between the designers and their public. How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising‚ design and business administration‚ as well as a solid understanding of the fashion world‚ in order to take a new clothing line and get it the attention it needs to be successful. Who would be more interested in a
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Pressures of Fashion Modeling Every year we see more cases of models being unhealthy‚ skinnier‚ and dying from stress or anorexia in the news. But we also see many young girls trying to follow their steps to look like them. Is it really that easy to be part of the fashion industry? Or have they tricked us into think it’s all so effortless and fun and that having a gorgeous body will solve all your problems when it is not. The job of a fashion model is to pose in clothing and accessories and try
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the new fashion vogues are just mere modifications and revivals of existing fashion models. Topic Outline: I Fashion Evolution A Fundamentals and Natures of Fashion B Contributing Factors of Fashion Evolution II Fashion Vogues A Fashion vogues of the old generations (1950s to 1980s) B Fashion vogues of the new generations (1990s to 2000s) III Deductions Topic- Sentence Outline: I Fashion Evolution A Fashion is delineated
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Changing Fashions Fashions come and go and change rapidly with the years. Fashions come into style‚ then go out because people love change‚ variety and new things. No one wants to wear or use something that’s considered to be old. With the constant changing in the ideas of man‚ changes in style‚ manners‚ and attitude come about. When new fashions are established‚ it spreads very quickly‚ mainly among young teens and adults. The youth are more aware of what is going on in the society today – fashion
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