Inc. – Sun ChipsTM Multigrain Snacks Case Study Analysis Assessment of the Sun ChipsTM test market results This test market was held at Minneapolis – St. Paul‚ Minnesota metropolitan‚ which was chosen as a representation to the 90 million snack chip households in the United States. The analysis of the Sun ChipTM‘s test market results is organized chronologically according to the order of findings as stated in the case. Type of purchase The coupon program was an effective advertising tool
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Porters five forces Introduction PepsiCo Inc (NYSE:PEP) is the second largest food and beverage (F&B) company globally‚ with revenues of US$58bn in 2010 trailing only Nestle of Switzerland. About half of PEP’s revenues are generated from its beverage business‚ with the balance primarily from snack foods. In this report‚ we review PEP’s history‚ global footprint‚ key strategies and business drivers then evaluate its two core divisions’ competitive positions separately using Porter’s five forces analysis
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Michael Porter’s Five Forces Model is a model used to analyze a particular environment of an industry. An industry is a group of firms that market products which are close substitutes for each other‚ such as the automobile industry. According to Porter‚ there are five forces that determine an industry’s long-run profitability and attractiveness. These five competitive forces are the threat of entry of new competitors‚ or new entrants; the threat of substitutes; the bargaining power of buyers; the
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Porter ’s Five-force Model and it ’s continued validity as a strategic management tool Porter ’s Five-force model is a theoretical guide to understanding the pressures that are felt by an industry‚ and by analogy‚ on a company. It can be used in such a way as to allow “the strategic business manager seeking to develop an edge over rival firms … to better understand the industry context in which the firm operates” (Porter‚ 1999). The key to any successful (e.g. profitable) business venture is an
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Porter’s Five Forces analysis Except for the PEST model‚ Porter’s five forces model is also an important tool to do an external appraisal. The difference between those two models is that they apply to different levels of the environment. For example‚ PESTEL model is used to analyse the macro-level factors‚ which impacts almost all industries within this broad environment; however‚ Porter’s five forces model is more focused on the specific industry that the company is operating in. Porter’s five forces
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The “Couch Potato” Lifestyle “Couch potato”‚ a slang term to describe a person who spends most of the time sitting or lying on a couch. However‚ sedentary lifestyle is another term which commonly used as a medical term to describe a lifestyle with irregular psychical activities or exercise. People intend to spend more time sitting‚ surfing the internet‚ working on a computer‚ watching television‚ and other activities that do not require much psychical movement or activities. Hence‚ this lifestyle
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Porter’s Five Forces Model of Industry Structure An industry is a group of firms that market products which are close substitutes for each other (e.g. car industry‚ travel industry). Some industries are more profitable than others. Why? The answer lies in understanding the dynamics of competitive structure in an industry. The most influential analytical model for assessing the nature of competition in an industry is Michael Porter’s Five Forces Model‚ which is described below: Porter explains
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1. Bibliography of Michael E Porter Michael E. Porter is the Bishop William Lawrence University Professor‚ based at Harvard Business School. A University professorship is the highest professional recognition that can be given to a Harvard faculty member. Professor Porter is the fourth faculty member in Harvard Business School history to earn this distinction‚ and is one of about 15 current University Professors at Harvard. Professor Porter is a leading authority on competitive strategy and the
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THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY Porter on his 1979 HBR article states 5 competitive forces that can hurt your desired profits: 1. Established rivals (old competition) 2. Understanding the customer (their needs and desires) 3. Suppliers (how to make it less expensive) 4. New players (new or temporal competition) 5. Substitutes (other services or products that may replace ours) If the forces are intense‚ companies don’t obtain attractive returns for their investments. If forces
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a leading discount retailer in the world from one small store in Kansas due to its uncommon business strategy and its implementation. In the first part of the paper we will analyze discount retail industry with use of the Porter’s Five forces model. Porter’s Five forces include Suppliers’ Power‚ New Entrants Threat‚ Customers’ Power‚ Substitutes Threat‚ and Competition Level. In the discount retail industry Suppliers’ Power is low. They are highly dependent on the industry which has enormously grown
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