Gone those days where brands were limited and their tag lines were enough for the publicity‚ for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building.As the time passes a cut throat competition is taking place and every one is trying to put their product superior than their competitors. For this‚ they have endorsed the celebrity in advertisement to make their product popular as well as unique. The use of a celebrity in an advertisement
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Main point: Acute respiratory distress syndrome affects over a million people and has a high mortality rate of 34-58% regardless to the improvements in intensive care and ventilatory technologies. The extracorporeal membrane oxygenation (ECMO) is well documented in neonatal and pediatric patients. However‚ the use in adults is very limited. This case presented a successful use of ECMO therapy to treat a patient who had a complex condition and was not effective in traditional treatments. THREE to
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1. Direct -Under the Equal Opportunity Act 2010 direct discrimination occurs if a person treats‚ or proposes to treat‚ someone unfavourably because of a personal characteristic protected by law. This removes the Equal Opportunity Act 1995’s technical requirement to prove that certain treatment was less favourable than would have been received without the attribute‚ or with a different attribute in the same or similar circumstances (the comparitor test).The new test is whether or not certain treatment
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Stigma and discrimination Definitions Stereotypes A stereotype is a set of beliefs about the characteristics or attributes of a group of people‚ which can lead to stigma and discrimination. Stigma is the process of perceiving a characteristic of another‚ as deviant from the social expectations that are held by the majority. Stigma becomes discrimination when thoughts‚ beliefs or attitudes evolve into direct action. Discrimination is defined as any unfavourable treatment of an individual based solely
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Two main categories of treating psychological disorders Psychotherapy– is treatment in which a trained professional therapist‚ uses psychological techniques to help someone overcome psychological difficulties and disorders‚ resolve problems in living‚ or bringing about a personal growth. They do this through discussions and interactions with the therapist. Biomedical Therapy– relies on drugs‚ medications‚ and medical procedures to improve psychological functioning. Therapies Brochure BY:
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CIPD Factsheet The psychological contract Revised July 2011 ------------------------------------------------- What is the psychological contract? The term ’psychological contract ’ was first used in the early 1960s but became more popular following the economic downturn in the early 1990s. It has been defined as ’…the perceptions of the two parties‚ employee and employer‚ of what their mutual obligations are towards each other ’1. These obligations will often be informal and imprecise:
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Discrimination against children may have a great impact on their self-esteem and self-worth. They may find life very lonely and develop trust issues; this could affect the child throughout their whole life. A child with low self-esteem will often give up on a task earlier than other children or may not want to participate at all because they fear that they won’t be able to achieve it. There are four types of discrimination‚ these are; Direct: this is where a person is told they are unable to do
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Psychological Disorder Analysis Psychological Disorder Analysis This psychological analysis is about Maria a 42 year old Hispanic female who comes into the mental health clinic complaining of feeling jumpy all of the time‚ she has trouble sleeping and is enable to concentrate on her work as an accountant. These symptoms are causing problems for her at work. There can be many causes for her symptoms but to get to the root of her issue a clinical assessment‚ diagnoses‚ and proper treatment for
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& Its Impact on Child Development LaTonya W. Boyd SOC 312 Instructor Steven Peters 11/28/11 The last century has brought about an increase in the female working populations. Included in this population are mothers who previously provided care for their pre-school aged children. Because of this drastic change‚ the need for non parental child care has also increased. In this paper‚ I will discuss the three types of non parental child care and their influence on the psychological‚ social
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Antibias and Culturally Relevant Curriculum Children learn races‚ sexes and what is to be handicapped by observing the differences among people and by taking the spoken and unspoken messages about those differences. Because children are born to a diverse world‚ they interact with people whom are different from themselves almost daily. Diversity defined as the richness and uniqueness among humans. “Young children are aware of diversity; hence‚ you need to be prepared to address it in your work with
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