1 MARKET POTENTIAL ANALYSIS: A METHODOLOGY FOR ESTIMATING THE MARKET POTENTIAL FOR COMPUTERS AND OTHER INFORMATION TECHNOLOGIES Kenneth L. Kraemer and Jason Dedrick Center for Research on Information Technology and Organizations University of California‚ Irvine Irvine‚ CA 92697 May 1998 Working Paper: #ITR-149 This research was supported by grants from the U.S. National Science Foundation and IBM Global Services. 2 ABSTRACT This paper describes a methodology for estimating
Premium Household income in the United States Economics
Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts‚ companies can avoid duplication‚ take advantage of synergy
Premium Brand Brand management Advertising
The formation of an action potential can be divided into five steps. (1) A stimulus from a sensory cell or another neuron causes the target cell to depolarize toward the threshold potential. (2) If the threshold of excitation is reached‚ all Na+ channels open and the membrane depolarizes. (3) At the peak action potential‚ K+ channels open and K+ begins to leave the cell. At the same time‚ Na+ channels close. (4) The membrane becomes hyperpolarized as K+ ions continue to leave the cell. The
Premium Management Marketing Psychology
introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated a great interest among academics and practioners‚ although research regarding its frequency and implementation is limited. IMC have been defined in numerous ways‚ all stressing the fact that IMC’s Task is to combine all corporate media and messages to project clarity‚ consistency‚ and maximum communication impact in its surroundings. Percy (1997) defines integrated marketing communications as “the
Premium Marketing
THE WORK DONE BY A CONSERVATIVE FORCE ALWAYS HAS FOUR PROPERTIES: 1. It can be expressed as the difference between the initial and final values of a potential-energy function. 3. It is independent of the path of the body and depends only on the starting and ending points. 2. It is reversible. 4. When the starting and ending points are the same‚ the total work is zero. The total mechanical energy ME = K + U is constant. Object moving in a uniform gravitational field gravitational a
Premium Potential energy Electric charge Force
which cell has the larger resting membrane potential? Explain. If the permeability to K is higher in A than in B‚ then the resting membrane potential (rmp) will be closer to the equilibrium potential in cell A‚ which means the rmp will be more negative in cell A than in cell B; or in other words‚ the potential difference will be LARGER in cell A. 2. Predict the effect of a reduced extracellular concentration of Na+ on the magnitude of the action potential in an electrically excitable cell. If there
Premium Action potential
Potential Energy • Definition and Mathematics of Work • Calculating the Amount of Work Done by Forces • Potential Energy • Kinetic Energy • Mechanical Energy • Power An object can store energy as the result of its position. For example‚ the heavy ball of a demolition machine is storing energy when it is held at an elevated position. This stored energy of position is referred to as potential energy. Similarly‚ a drawn bow is able to store energy as the result of its position. When assuming
Premium Potential energy Energy Kinetic energy
Unit 1 Financial Planning Profession 1. What are some of the most important reasons that lead to a demand for financial planning services? 2. How might the business cycle‚ media and behavioural biases impact on investor behaviour? How can a financial planner help? 3. Discuss the historical development of the financial planning industry in Australia 4. Explain the relationship between the financial planning profession and other key components of the wealth management industry in Australia.
Premium Investment
UNIVERSITY ENTRANCE EXAMINATION PHYSICS Duration : 2 hours Please read the following instructions carefully. 1. This paper is made up of 50 Multiple-Choice questions and comprises ELEVEN (11) printed pages. 2. Do not write on the question paper. 3. Answer all questions and indicate your answers on the answer sheet provided. Marks will not be deducted for wrong answers. 4. Do not take any paper‚ including the question paper or unused answer sheets‚ out of the examination
Premium Force Speed Voltage
Introduction The integrated plant survey was conducted at King James Processed Meat Products located at Pinalad Road in Pasig City.The off campus Integrated Plant Survey was conducted to expose a group of students assigned to the company‚ on the various managerial aspects of actual meat processing operations and enable them to apply the theories and principles of the four core managerial functions learned in the 20 weeks training program. With this in mind‚ the students realizes the value of
Premium Meat Livestock Meat packing industry