01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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discriminate based on race‚ color‚ sex‚ national origin‚ religion‚ disability or age. In the Supreme Court case‚ Griggs v. Duke Power Company (Duke)‚ it was decided that Duke used a selection process which had a disparate impact on the employment opportunities of members of a race‚ color‚ religion‚ sex‚ or national origin group. Disparate impact is sometimes confusing and tricky. In the case of the Albemarle Paper Company (Albemarle) v. Moody‚ proved just how tricky disparate impact is. Albemarle
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Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 | Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph Galli‚ VP of Sales and MarketingNoran Archibald‚ CEO | January 1991 | Towson‚ MarylandUnited States | November 28‚ 2012 | What – Situation/Issues/Risks/ Decision | 1. B&D lost its market share of professional-tradesmen tools segment against Makita Electric of Japan 2. Makita held an 80% share in cordless
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utility companies operating under extensive regulation. Public Utilities Regulatory Policies Act (PURPA) encourages the creation of plants using renewable/non-traditional energy sources and gives Federal Energy Regulatory Commission the regulatory power. These plants were classified as “qualifying facilities” and local utilities were required to buy all of the electricity produced by these qualifying facilities. Once deregulation is introduced‚ FPL Group will not be very affected by increased competition
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documents where a patient have a chance to determine in advance how his health treatment will be conducted in case he/she will incapable to communicate to medical providers. They are two main advanced medical directives. A Durable Power Of Attorney for Health Care: this is an advanced medical directive whereby a patient choose one person who will be responsible for medical decision in case he/she will not be able to communicate or to speak. This patient is called a principle while the chosen person
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One of the most classic arguments in the history of gaming is the “Console War” between the Super Nintendo Entertainment System‚ or SNES‚ and the Sega Genesis. Sega released the Genesis in 1989 to compete with the original Nintendo Entertainment System‚ but soon found it fighting against the Super Nintendo Entertainment System in 1991. The Console War has become a staple in 90s pop culture alongside Nickelodeon cartoons and MC Hammer’s “U Can’t Touch This.” Even over twenty-five years later‚ people
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Activity 2.1.1 Table of Values (Scores of these 4 countries according to Hofstede’s cultural dimensions) Parameter Power Distance Masculinity Long Term Orientation UK 35 66 51 USA 40 62 26 Germany 35 66 83 Japan 54 95 88 Power Distance Affecting Collaboration Parameter Power Distance (PD) Low UK‚ USA‚ Germany High Japan LPD = Low Power Distance HPD = High Power Distance Organisations with LPD tend to have a flatter organisation structure that adopts a more democratic style of leadership that are
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VALUE ISSUES IN DECISION-MAKING ABOUT NUCLEAR POWER GENERATION: AN ETHICAL ANALYSIS Report drawn up for Afrosearch by Prof. Johan Hattingh and Me. Leanne Seeliger Unit for Environmental Ethics University of Stellenbosch March 2002 1 Report on Value issues in decision-making about nuclear power generation. Final Version: 15 March 2002. Prepared for Afrosearch by the Unit for Environmental Ethics‚ University of Stellenbosch. This Report consists of 98 pages in total‚ including
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Case study «Play it safe at home‚ or take a risk abroad» Coe’s is a big lease-to-own chain in U.S.‚ which has been established by Terry Windham from 1950’s from investing $600 in 32 chairs to rent out to auction. Starting from this the business expanded to party equipment and sickroom gear and later on in 1970’s it is oriented on furniture and the household goods. Stan Windham‚ a CEO of Coe’s chain and the son of Terry‚ has opened the 1‚000’s store in South Tucson. Not looking for a market saturation
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Technology and Innovation Strategy Individual Assignment: “Nintendo Wii” (09/25/2012) ------------------------------------------------- Matteo Berzoini ID: 1432814 ------------------------------------------------- 1. How attractive is the video game console industry in 2008? 2. As Sony attempts to regain industry leadership from Nintendo‚ what lessons should Kuzuo Hirai learn from the history of the video game industry? How has the structural attractiveness of the industry changed
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