1.0 SECTION A 1.1 PRODUCT INFORMATION Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers‚ Billabong is a brand designed by surfers‚ for surfers. In 1973‚ Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today‚ Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us‚ but for fashion and
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out$ what$ is$ inside$ of$ the$ buyer’s$ “black$ box”$and$how$sDmuli$are$changed$to$responses.$ TV commercials‚ AcJviJes Sales Model of Consumer Behavior: Stimulus Response Model Macroenvironment Product Price Place Promotion Buyer’s Decision Process Product Choice Brand Choice Dealer Choice Choice Marketing and Other Stimuli Buyer’s Black Box Buyer responses Economic Technological Political Cultural Buyer’s Characteristics Purchase Timing
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Product placement - a speech by A.Moritz The year is 1906 and the radio was just invented by Guglielmo Marconi. It’s christmas eve and the sailers hear ’Oh holy night’ on their radio. It was the first radio program that was broadcasted in history. It wasn’t only a revolutionary thing at that time‚ but also the beginning of a whole new world. I’m not here to talk about the history of the radio. I’m here to talk about product placement and its different areas. But it was on the radio that the first
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OK‚ let’s get started. Welcome to my presentation about my profession in Advertising. I have more than seven years work experience in the Advertising field. “ Be the president or else a advertising guy.” President Roosevelt said. I read it from my first advertising book. I don’t want to be a president‚ but I am interested in Advertising. Advertisings show wonderful things in seconds by first class videos‚ music‚ stories‚ etc. I am sure you can recall some moving or sparkling advertisings. Sometimes
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Topic : the pros and cons of powerpoint Student : Outline: I. Introduction II. Pros and Cons : 1. Pros : * Catch audience’s attention * Easy to follow * Able to review 2. Cons : * Too shorted * Focus too much on the slide show * Wasted time I. Introduction: PowerPoint is presentation software that is part of the Microsoft Office suite of productivity programs. PowerPoint is designed to allow people to create a series of single-page slides that contain
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1. Title - People at Work – presentation 2. Objectives 3. Term - What is learning and talent development? CIPD’s definition of learning is ‘a self-directed‚ work-based process leading to increased adaptive capacity’. Talent management processes aim to ensure that those who are identified with potential receive the right experience and learn the skills required to progress. Talent development implies a longer process of learning‚ acquiring skills or knowledge by different means such
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Paper Title: “Teaching Prepositions with the help of Multimedia Instrument – PowerPoint Presentation in the Non-native Scenario” Presented by: Mr. Gawate Sandip Prakash M.A. MPhil. (English) Lecturer in English Introduction English language came in India in the seventieth century. It came with the British and initially it was used only by the British people associated with the East India Company. Simultaneously‚ some English missionaries used it for the religious and educational purposes
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Murugesh to become a verticalized organization by introducing domain expertise in key industry verticals. The company started out with six verticals and today has ten verticals. WNS is considered to be one of the pioneers of the verticalized strategy Products offered WNS offers customer care outsourcing‚ finance and accounting‚ human resource outsourcing‚ legal services‚ procurement‚ risk management‚ transformation solutions and research and analytics to ten industries. These are banking and financial
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want to spend money on a product which they have never tried . So the organisation would want to lower the price of the product until it is enhanced by the consumers then they rise the prices again hopefully with the same consumers purchasing it. The disadvantages of promotional offer :The disadvantage of promotional offer could be the failure for example Tesco spent and invested a huge amount of time to produce the product ‚ they also designed and advertised the product which is ;’’oriental food’’
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CASE 22 Jeff Immelt and the Reinventing of General Electric[1] On April 25‚ 2012 Jeff Immelt‚ chairman and CEO of the General Electric Company‚ presided over the company’s annual shareholders’ meeting in Detroit‚ Michigan. As representatives of the “99 Percent Movement” protesting GE’s low rate of corporate tax were ushered from the hall‚ and GE’s board members and corporate officers took their seats‚ Immelt reflected on his eleven years as head of GE. Immelt knew that taking over from
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