MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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Analyzing the General Environment Select three categories to analyze‚ from the list of the major forces that comprise the macro/general environment. Macro environment are external factors that have a direct impact on the organizations strategy and decision making. Those factors are uncontrollable. For example‚ some of those factors are: change in interest rates‚ change in cultural tastes‚ government regulations‚ social condition‚ technological changes‚ and natural forces. Those factors are usually
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societies with‚ and impact upon the environment. The need for environmental management can be viewed from a variety of perspectives. A more common philosophy and impetus behind environmental management is the concept of carrying capacity which refers to the maximum number of organisms a particular resource can sustain. Environmental management is therefore not the conservation of the environment solely for the sake of environment‚ but rather the conservation of the environment for the sake of mankind
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HEAD: Impacts of Human Behavior on the Environment 1 Impacts of Human Behavior on the Environment Psy 460 Impacts of Human Behavior on the Environment 2 Environmental psychology is the study of the link between human behavior‚ the direct impact on the environment‚ and the psychology of humans. The physical or manmade environment such as building houses or workplaces‚ and natural environments in nature
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STRATEGIC MANAGEMENT CHAPTER 2: The General Environment The external environment facing the organization consists of both: a. A general environment‚ often referred to as the macro-environment because changes that occur here will have an effect that transcends firms and specific industries. b. A competitive environment‚ consists of the industry and markets in which an organization competes. In order to scan and monitor their environment‚ firms require tools of analysis that will allow
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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13th National Plan Environment and Scientific Coordinators Workshop 2004 The Environmental Impact Of Marine Oil Spills Effects‚ Recovery and Compensation Dr. Brian Dicks Technical Team Manager‚ International Tanker Owners Pollution Federation Ltd Paper presented at the International Seminar on Tanker Safety‚ Pollution Prevention‚ Spill Response and Compensation‚ 6th November 1998‚ Rio de Janeiro‚ Brazil INTRODUCTION The short-term effects of oil spills on marine species and communities are well
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How cultural environment impacts the marketing Culture Culture as described by Herks‚ M. cited by Rai University (n.d) “culture may be viewed as the sum total of man’s knowledge‚ beliefs‚ arts‚ morals‚ loves‚ customs and any other capabilities and habits acquired by man as a member of society”. It is the totality way of life for a man. The other definition by Hofstede (1980) cited by Jones‚ D. & McCarthy‚ J. (2004) states that “culture as the collective programming of the mind which distinguished
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BATTERY MANUFACTURING & IT’S IMPACTS ON ENVIRONMENT N.M.RANATHUNGA EN 13505790 EC 294 Society & Environment Assessment 1 – Component 1 07/01/2014 Abstract Today the world has evolved in to a high technological era. Electricity has become one of the major energy concerns; as a result battery production has increased in mass scale. Thousands and thousands of factories are being built each day. But what happens to those batteries after they are consumed
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Chapter 1 Business Environment Q 1. Ans. What is Business Environment? The term Business Environment is composed of two words ‗Business‘ and ‗Environment‘. In simple terms‚ the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production‚ extraction or purchase or sales of goods that are performed for earning profits. Q 2. Ans. Define Business Environment. The elements or factors outside a business organization
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