As one of the most progressive companies on earth‚ the Tata group has decided to take on the international motor industry. It has come up with the idea of a pocket-sized $2.500 priced automobile‚ the four wheeled version of the $100 computer. Its name is NANO. Appropriately called the “People’s Car”‚ (not‚ however for the likes of the People’s Princess‚ the late Princess Diana who preferred her Bentley) Mr. Tata says that the Nano has its origins in Calcutta rickshaw cabbies and a very Indian
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need for more fuel-efficient cars. Tata Motors Indian conglomerate Tata Group (www.tata.com) employs nearly 300‚000 people in 85 countries and is India’s largest conglomerate company‚ with revenues in 2006–07 equivalent to US$28 billion (equal to 3.2 per cent of India’s GDP)‚ and a market capitalization of US$73 billion at the end of 2007. The Tata Group comprises 98 companies in seven business sectors. One of the companies in the Tata Group is Tata Motors. Tata Motors is gearing up for the global
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TATA steel strategy was to integrate the value chain of steelmaking to aid the growth of Asia’s bubbling construction economy. When presented with the opportunity (financially the government policies made it easier) to gain access to the other markets‚ they later acquire CORUS which was an established name in Europe‚ but were not cost effective in their operations (Tarun Khanna‚ Krishna G. Palepu and Richard J. Bullock‚ 2009). This acquisition provided them the right synergy by combing the low cost
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The major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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[pic] Tata Group Sustainability Strategy [pic] Mathew Ashley Bill O’Brien Rachel Reiter Kevin Richards April 12‚ 2010 EXECUTIVE SUMMARY Our consultancy recommends that Tata Group (Tata): • Refine its internal definition of sustainability‚ • Create a separate subsidiary to coordinate‚ manage‚ communicate‚ and expand sustainability efforts across every business unit‚ and • Establish a market-specific global strategy tailored to the unique challenges and opportunities
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BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA PHOTON NEW APPLICATIONS: 23 BIBLIOGRAPHY:
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Comstrat 2008 - Tata Sky Ami Kothari Palak Sood Swathi Velisetty amikothari10@jbims.edu PalakSood09@jbims.edu swathivelisetty09@jbims.edu +91-9820672221 +91-98925 97890 +91-98205 62709 Jamnalal Bajaj Institute of Management Studies Environment Analysis - Porter’s 5 forces Bargaining Power of Supplier - High DTH relies on three major suppliers: Customer Premise Equipment – Satellite dish‚ Set top box and Access card‚ Ku Band Transponder and content. Bargaining power of
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Team Tata Motors pg. 1 of 70 Tata Motors Limited (TML) Team Project C562 – Developing Strategic Capabilities November 24th 2008 – February 29th 2009 Indiana University – Kelley School of Business Team Members: Krishna Tavvala Matthew Brinker Peter Eshelman Andrew Matuszak Rahul Shankar C562 Developing Strategic Capabilities– Team Project: TATA MOTORS LIMITED Krishna Tavvala‚ Matthew Brinker‚ Peter Eshelman‚ Andrew Matuszak‚ Rahul Shankar Team Tata Motors pg. 2 of 70
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the acquisition 5 How Mahindra handled the situation 5 Successes of the acquisition 5 PART II 7 TATA MOTORS 7 Brief history of Tata Motors 7 Why did they go in for JLR deal? 8 But Why Acquisitions? 8 Technology benefits which JLR possess 9 Tata’s experience of the acquisition 9 Successes of the acquisition 10 PART III 10 Further Plans 11 Prescriptive strategies: 12 Bibliography: 14 PART I Mahindra and Mahindra Brief history of M&M tractors Today
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1. SUMMER TRANING PROJECT REPORT ON TATA MOTORS Study on ³Consumer perception and future potential for TATA¶S CAR .´TARNINIG SUPERVISOR:- SUBMITTED BY:- NIKHIL KUMAR ABHAY PRAKASH RANJAN (SALSE MANAGER‚ NANO) ROLL NO. 9202268 (MBA:-2009-2011) KIIT SCHOOL OF MANAGEMENT‚ KIIT UNIVERSITY BHUBANESWAR (ORISSA) 2. CERTIFICATEThis is to certify that the project ³A study on consumer perception and future potential forTATA ´ submitted to KIIT School of Management‚ KIIT university‚ Bhubaneswar in partialfulfillment
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