The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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TATA MOTORS I. INTRODUCTION Tata Group is an Indian multinational company headquartered MUMBAI‚ MAHARASHTRA‚ INDIA. Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations. The combined market capitalization of all the 31 listed Tata companies was $89.88 billion as of March 2012.Tata group gets its major revenue from overseas market contributing 58%. Tata Motors Limited is an Indian multinational
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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8 2.2.1 Current Strategy 8 2.2.2 Marketing Mix 8 2.2.3Performance Analysis 9 2.2.4Resource Analysis 10 2.2.5 Strategic Options 10 3.SWOT Analysis 10 3.1.Strengths 10 3.2.Weaknesses 11 3.3.Opportunities 11 3.4.Threats 11 4.Competitive Advantage 11 5.Strategic Thrust 12 5.1 Recommended Strategy – medium term (3-5 years) 12 5.2.Marketing Goals 13 5.3.Product-Market investment Strategies 13 6.Strategic Marketing Mix 14 6.1 Target Market 14 6.2 Positioning Strategy 14 6.3Marketing
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent
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RATAN TATA INTRODUCTION Ratan Tata is the chairman of the Tata Group‚ India ’s largest corporation. He is the latest in a long line of Tatas to head the family-owned company.Born into an old Parsi family of Bombay‚ in December 28th 1937. He received a Bachelor‟s degree in architecture from America‟s Cornell University in 1962.He returned to India and joined the Tata Group.Tata is single and leads a modest lifestyle in his bachelor apartment. The US-educated bachelor lives alone with his two German
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Acknowledgement Certificate Executive Summary Objective Methodology Company Profile Company’s Values and Prominent Awards Business divisions Renowned Products Marketing and Distribution Channel Financial structure Competitors and Technology Swot Analysis of Indian Pharma industry Weekly Tasks‚ Strategy‚ Achievements Constraints and Analysis Conclusion and Recommendations Learnings from Internship Page No. 3 4 5 6 7 8 9 10 11 12 13 14 15 16 18 20 21 2 ACKNOWLEDGEMENT
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Table of Contents Ratan Tata: Leading the Tata Group into 21st Century 2 Introduction 2 Case Question 1 3 How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. 3 Case Question 2 4 a) What advantages and disadvantages did the Group gain through the streamlining of businesses? 4 b) Do you think‚ as of 2009‚ the Group is still present in too many businesses? 4 Case Question 3 10 Critically discuss
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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TATA MOTORS Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai ‚ India. It is the eighteenth largest motor vehicle manufacturing company in the world by volume. Part of the Tata Group ‚ it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars‚ trucks‚ vans and coaches. Tata Motors is South Asia’s largest automobile company; it is the leader in commercial vehicles and among the top three in passenger
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