SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS Study on Premium CarsWithTOYOTA KIRLOSKAR MOTORS | Submitted By: PRASHANT MAKKER MBA-IB (2009-2011) Roll No. : A1802009009 INDUSTRY GUIDE FACULTY GUIDE Mr. RAJESH GROVER Mrs. KOKIL JAIN Manager –North Planning Toyota Kirloskar Motors AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH
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Ageism Brown (2007) • It is tempting to think that ageing is ‘natural’‚ but the opposite is the case. Ageing is an artefact of culture. It is very rare in wild animals and was rare in humans until 200 years ago. Comfort 1977 • People cease to be people‚ cease to be the same people or‚ become people of a distinct and inferior kind‚ by virtue of having lived a specified number of years. Ageism in the UK • 10 million people in the UK are over 65 years old. The latest projections are for 5½ million
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MARTIN LUTHER KING JR African-American leader Fought against the legal segregation of AfricanAmerican citizens creation of the Civil Rights Act of 1964 the Voting Rights Act of 1965 Nobel Peace Prize in 1964 PERSONALITY TRAITS NATURE precocious student young Martin questioned religion He had always been the questioning and precocious type. At the age of thirteen‚ he shocked his Sunday school class by denying the bodily resurrection of Jesus NURTURE grew
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• • • • • • • Husky’s Strategy : husky entered in to PET packaging nice in plastic item market further husky produced PET pre forms for soda bottles and vertically integrate itself by providing molds for the same. Husky provided comprehensive and integrated product line for the end users of pre forms. Husky provide hot runners which reduce the waste of resins and robotic arms mounted on molding machine which speeds up the total process through there innovations and high research& development
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Russian Desire Dating Site Chosen to Host Miss Divine Live Ukraine Beauty Pageant (1888 PressRelease) RussianDesire.com‚ the premier dating site for Single Russian Women seeking Western Men‚ has been chosen as exclusive English language host to this year’s Miss Divine beauty pageant. The site will air a live streaming broadcast of the Ukrainian competition August 23rd‚ which features active single female participants of its online community and a member’s choice crown & title. http://www.russiandesire
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THE EFFECTS OF CHILD CARE 1 A variety of changes in the world have demanded an increase in the need for child care. Some of theses changes include migration‚ poverty‚ and urbanization. These economic and societal changes are forcing more and more woman into the workforce. Among these are young women and mothers. From the 1970’s to the 1990’s there was a major increase in the need for child care. In March of 1970‚ 26% of mothers with children under the age of 2 were working outside the home. By
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Psychological Effects of Child Abuse As you are sitting in the living room watching TV‚ you hear those accustomed sounds. You hear the shouting‚ the roaring‚ and the crying. In the background of all the sounds‚ you slightly hear a child’s voice begging for their life. Unfortunately‚ this scenario is not that uncommon. Child abuse is growing at an alarming rate. Child abuse is known for its physical‚ behavioral‚ and societal effects‚ but there are also psychological effects. Psychological effects are those
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INVESTMENT •ALTERNATIVES •CLASSIFICATION •APPROACHES DMP-INVESTMENT MGT Investment Vs. Speculation INVESTOR • PLANNING HORIZON • RISK DISPOSITION • RETURN EXPECTATION • BASIS FOR DECISIONS • LEVERAGE LONG MODERATE MODEST FUNDAMENTAL NO DMP-INVESTMENT MGT SPECULATOR SHORT HIGH HIGH TECHNICAL HIGH Investment Alternatives Investm ent A venues N onm arketable Financial A ssets B onds E quity Shares M oney M arket Instrum ents M utual Fund Schem es R eal E state L ife Insurance
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MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
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Strategic Relationships •The formation of strategic relationships among suppliers‚ producers‚ distribution channel organizations and customers (intermediate customers and end users). •The goal may be gaining access to markets‚ enhancing value offerings‚ reducing the risks caused by rapid environmental change‚ sharing complementary skills‚ acquiring new knowledge‚ building assigned close relationships with major customers‚ or obtaining resources beyond those available to a single company. •Strategic
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