Methodology Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research
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Elements. PR is skill oriented profession. Major elements are:- (a) Media relations. (b) Advertising and advertorials. (c) Audio-visual production. (d) Brochures. (e) Briefing papers. (f) Corporate identity. (g) Exhibitions and displays‚ (h) House journals‚ news letters and bulletins. (j) Photography. (k) Presentation‚ conference and seminars. (l) Research (public opinion). (m) Sponsorships. (n) Websites – internet‚ email communication in PR programme‚ PR TV‚ PR radio and PR film. 6
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GOOD GOVERNANCE AND PUBLIC RELATIONS According to Hamdan Adnan (2004)‚ as the expert in communication and relationship building‚ the government public relations practitioner’s role in the development and maintenance of good governance has become increasingly crucial. Governments are expected to provide high quality services that citizens appreciate or value‚ provide for measure and reward for both organizational and individual performance (including the introduction of Key Performance Indicators/KPIs)
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week of their findings. Please feel free to contact our hotline with any further questions‚ 1-866-555-STBK. Danielle Realty CPA‚ Starbucks‚ Inc. MEMORANDUM TO: Management FROM: Danielle Realty CPA DATE: July 5‚ 2010 SUBJECT: PR Communication Memo This memo is sent out to concur with the recent press release that was sent out to our stockholders‚ creditors and suppliers with our company. The press release was to communicate to them that our company is still strong with
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Table of Content 1.0 Introduction………………………………………………………………………...pg.1 2.0 Phase 1: Formative Research………………………………………………………pg.2 3.1 Analyzing the Situation…………………………………………………….pg.2 3.2 Analyzing the Organization………………………………………………..pg.3 3.3 Analyzing the Public……………………………………………………….pg.5 3.0 Phase 2: Strategy…………………………………………………………………...pg.7 4.4 Establishing Goals and Objectives…………………………………………pg.8 4.5 Formulating Actions and Response Strategies……………………………
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SUNNY LEONE HISTORY Sunny Leone was born in Sarnia‚ Ontario‚ to parents who emigrated from India. When she was 15‚ her family received their green card and migrated to the United States. After graduating from high school in 1999 she enrolled in college She first worked in a German bakery‚ then a jiffy lube Through an agent she got work for penthouse‚ and in March 2001 she was voted penthouse pet of the month. The same year‚ she got a 3 year contract offer from Vivid‚ and slowly transitioned into
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THIS WEEK IN PR #2 Clipping Date: January 24‚ 2014 Outlet: Sun Sentinel Topic: Justin Bieber Arrested for DUI and expired license Summary of Story and PR Concept/Tactic: Pop star Justin Bieber was arrested in Miami‚ Florida for various illegal actions including drag-racing‚ driving under the influence‚ and driving with an expired license. Justin Bieber was then taken into custody the morning after and was charged with DUI‚ and a bail set at $2100. Justin Bieber was then released hours after
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FORM 4A APPLICATION FOR PERMANENT RESIDENCE IN SINGAPORE FOR PROFESSIONALS‚ TECHNICAL PERSONNEL AND SKILLED WORKERS This application is an application for an Entry Permit under Regulation 4 of the Immigration Regulations Affix a recent passport-sized colour photograph of Applicant here This form may take you 20 minutes to fill in PART A – APPLICANT’S PARTICULARS (To be completed by Applicant) FOR OFFICIAL USE FIN No (if any) : I__I__I__I__I__I__I__I__I__I Identification Type and No. (for Malaysians
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CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR. Research
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PR Communication Memo COM/530 April 8‚ 2013 Gina Owens-Ricks MEMO To: Gina Owens-Ricks Date: April 8‚ 2013 Re: Financial Crisis Tim Marvin‚ chief financial officer (CFO) has suddenly resigned amid rumors of inappropriate accounting practices. The U.S. Securities and Exchange Commission (SEC) is currently investigating the situation and the requested documentation is suggesting the crisis may involve revenue recognition. I have attached a press release I feel will meet the company’s requirement
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