For my Final Major Project I decided to create a marketing/PR campaign around the launch of a new fashion label consisting of posters‚ magazine adverts and give-aways. I thought that just creating a normal women’s clothing range would be too easy‚ so I decided I would create a brand which creates clothes made entirely of recycled materials. I started off by looking at fashion designers whose clothes were eco-friendly/recyclable: Katharine Hamnett; Stella McCartney; Gary Harvey etc. I found their
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Case Study for the Barack Obama Campaign The Barack Obama Campaign case shows how the Internet‚ especially social media can leverage its power to reach and encourage publics engage with communication and activities of the organization fast and cost-effectively. In the period of 2008 presidential election‚ Obama and his official team Obama for America (OAF for short) ran a web-based grassroots campaign and used social media as a tool to interact with supports timely‚ and enhance Obama’s reputation
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1‚ Tuesdays/Thursdays 11:30- 1:20pm January 28‚ 2016 Part 1: Topic and outline Topic: "Campaign finance reform and the Citizens United Case." The paper will discuss what campaign finance reform looked like prior to and following this case‚ as well as the reasons for unlimited spending on political activities being damaging to democracy. It will also discuss the ideas for reversing the Citizens United case‚ the steps taken towards this so far‚ and the likely outcome based on current evidence and
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going to pay for it‚ and we’re responsible for it.” (Seitel‚ 2011). This line of thought‚ was a mistake. The very first thing‚ as soon as the spill was discovered by Exxon‚ should have been reporting the incident to the media. It is unclear in the case study on who‚ or how the story first got out‚ but if Exxon immediately held a press conference and got ahead of the media‚ it could have controlled the story. Publicly admitting the incident and fault would have started the corporation off in a whole
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them off‚ if the accusations are not true. Public Relations office in this case is tasked to perform its job‚ giving the positive overview of the problem‚ based on research and public acceptance of the company’s opinion or image. The certain‚ well-organized campaign of PR office can solve the case‚ or‚ if needed be‚ turn bad publicity into a rewarding or profitable one for the company’s image. In preparing the campaign RACE/ROPE models will be used. As I have stated earlier‚ the problem given
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This campaign is an illustration of the application of one Grunig and Hunt’s model of PR‚ which is the two-way symmetrical model. Lattimore et al. (2011) state that this model depicts a public relations orientation in which organizations and their publics adjust each other and it focuses on social science research methods to achieve mutual understanding. In this case study‚ strategic research is utilized to determine the public’s attitude. Particularly‚ the Razor agency started the campaign by a
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side drop-down menu bar to the left and some selections had better layout than others. The information- though very good- is somewhat hidden under layers of unnecessary sub-links. If the first page more information on it‚ explaining the “Get Smart Campaign” and the purpose of the given selections would help make it more “attractive” to viewers.
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This campaign has won a handful (or two) of ad awards and has sold an enormous amount of product. Sales have increased to $4 billion today from $2.5 billion in its opening campaign year. Now the main focus here is the Dove ‘Chooses Beautiful’ campaign which was launched on the 7th of April 2015 which held 2 doors side by side. One says ‘Beautiful’ and one says ‘Average’ in 5 different
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Corporate Communication Assignment CCOM5112 Dimpho Mabulana Student Number: 13006850 Lecturer: A3 Human “Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public‚ investors
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PUBLIC RELATIONS AND CORPORATE SOCIAL RESPONSABILITY INDEX Introduction: Corporate Social Responsibility and PR…………………………………………………………....2 Public Relations and CSR……………………….................3 CSR and stakeholders’ expectations……………................3 Evolution of CRS and different concepts……….................5 Role of PR firms and PR tools for CSR……………...........6 The impact of CSR on business and society…………........6 Practices on CSR between businesses………………..........6
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