Summary of Point Values for Course Assignments ASSIGNMENTS Points Individual (75%) Defining Marketing Paper (Week 1) (Sunday‚ January 8th‚ 2012) 8 Marketing Mix Paper (Week 2) (Sunday‚ January 15th‚ 2012) 8 Marketing Research Paper (Week 3) (Sunday‚ January 22nd‚ 2012) 8 “Using Perceptual Maps in Marketing” Simulation Summary (Week 4) (Sunday‚ January 29th‚ 2012) 8 Environmental Factors Paper (Week 5) (Sunday‚ February 5th‚ 2012) 8 Final Examination (Week 5) (Monday‚ February 6th‚ 2012)
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Marketing Research Tools Your name University Class Instructor Date Introduction Secondary research is the collection of information that has already been collected previously. Secondary research also means extracting information from published or already recorded data. Primary research means data that does not exist and gathered to meet specific objectives. This is also called original research on a subject. This paper will explain secondary and primary research tools and
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Diversification Strategies Southwest Airlines Southwest Airlines was started 45 years ago in 1967 by two entrepreneurs: Herb Keller and Rollin King who had the right vision and culture by which to become successful entrepreneurial leaders. This vision was achieved as Southwest Airlines became the greatest airline in the USA. As a young business in the airlines industry‚ Southwest Airlines in the initial years confronted very tough situations‚ and it was due proper planning and with the assistance
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Company Introduction‚ Market Segmentation‚ and Product Positioning Service Description and Situational Analysis In the competitive business environment‚ organizations have to deal with the complexity of rising customer expectations and greater workspace demands. Managers of any organization are challenged with the need to continually motivate employees to sustain high levels of customer satisfaction. According to Stershic‚ author of the book “Taking Care of the People Who Matter Most‚ the employees
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1 2 CHAPTER Distribution Customer Service and Logistics If you want a Coca-Cola‚ there’s usually one close by— no matter where you might be in the world. And that’s no accident. An executive for the best-known brand name in the world stated the objective simply: “Make Coca-Cola available within an arm’s reach of desire.” To achieve that objective‚ Coke works with many different channels of distribution. But that’s just the start. Think about what it takes for a bottle‚ can‚ or cup
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3-17 K Brown is the principal owner of Brown oil inc‚ after quitting his university teachihng job‚ ken has been able to increase his annual salary by a factor of over 100. at the present time‚ ken is forced to consider purchasing some more equipment for brown oil because of competition. For ex‚ if ken purchases a Sub 100 and if there is a favorable market he will realize a profit of 300‚000. On the other hand if the market is unfavorable ken will suffer a loss of 200‚000. But ken has always been
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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Discussion 1: “Alternative Evaluation and Selection.” Determine if you would use an attribute-based or an attitude-based decision approach to purchasing (or renting or giving to) the following; pick two (2): a. A present for your romantic partner b. A movie c. A sports car d. A BBQ grill e. A personal trainer f. An i-Phone According to the textbook‚ “attribute-based choice requires the knowledge of specific attributes at the time the choice is made‚ and it involves attribute-by-attribute
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Suppliers for a Local Campaign. Contents Page Introduction |Page 3 | Press|Page 4| Magazines|Page 11| Television|Page 18| Outdoor|Page 22| Transport|Page 25| Trade or High street Printers|Page 28| PR Agencies|Page 32| Advertising Agencies |Page 35| Introduction In order for the client to have the most effective advertising for their campaign ‚ they should be
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created the brand Saga since the start of the business 50 years ago. Saga group currently operates cruise ships to financial services for the over 50s age group‚ retaining these customers through loyalty plan has proven to be a good approach. The new campaign will focus on how Saga can communicate the loyalty schemes and other services to the accessible customers group. Primary study showed a general perception of Saga brand being more expensive; however it was justified saying that Saga provided a better
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