Marketing Some analysts hold the opinion that nowadays the essence of marketing is not a customer service‚ but beating business rivals; but classic definitions support another viewpoint. Philip Kotler‚ the world’s foremost expert on the strategic practice of marketing‚ states that "marketing is the science and art of exploring‚ creating‚ and delivering value to satisfy the needs of a target market at a profit". The most comprehensive definition‚ in my opinion‚ was given by the American Marketing
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Memorandum To:File From:Date:October 21‚ 2014 Re:Mi Amore – Reasonable Compensation Determination Facts Molly James and Isabelle Collins are owners of Mi Amore‚ a C Corp. They were audited and disallowed a deduction for compensation by over 1 million dollars. The auditor said the disallowance wasn’t based on the reasonable criterion‚ but rather‚ that the disallowed amount wasn’t intended to be compensation. Issues Can the IRS disallow a deduction for compensation without determination that
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Memo 1: eVade Pays Up 1. present obligation defer of liability 2. state law‚ so not a contingency 3. legal liability On March 31‚ 2012 Doing nothing: reason: yes there is a new tax rule of amnesty program‚ but it’s contingent on voluntarily resgister on prospective basis. If they didn’t file the paper work‚ they still may subject to $60 million. No legal reduction on the liability yet. Code: gain contingency‚ derecognition of liability extinguish405-40-1 On June 15‚ 2012 Memo 2: Talking
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To: All Staff From: Tan Noob Noob‚ HR manager Date: 10 Oct 2014 Subject: Leave Application through online system This memo is to remind all staff to apply their leave through the online system. Recently‚ HR department has received a few leave application forms. Staff should use the online application system to apply for their leave. This online system is set up by the company 6 months ago to make the leave application process more convenient and simpler. For those who not know how to apply online
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Datausario Acquisition and Assistance Officer United Districts Agency for International Development (UDAID) Office of Acquisistion and Assistance From : Adityarini Djadir Expert Health Consultant Introduction Regarding your previous memo to our office on October 25‚ 2012‚ which stated that the Stovepipeland current issues in addressing its Health Information System (HIS). As an expert health consultant‚ it is a great pleasure for me to have this opportunity to help the country in addressing
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MEMO TO: Darlene Wardlaw FROM: Bradley Crumpler DATE: September 20‚ 2014 RE: Staffing Memo for the Apollo Shoes‚ Inc. audit for 12/31/2014 After reviewing last year’s (2013) 10-K filing with the SEC‚ the board of directors’ minutes‚ and other documents pertaining to Apollo Shoes‚ Inc. here is our initial recommendation for staffing requirements: Audit engagement partner * Audit manager * It audit specialist Tax partner Quality assurance partner Legal specialist Audit Staff * Audit Engagement
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Public relation (PR) of Heineken From all the study we know that Heineken has done very well marketing‚ and marketing is connecting to public relation real tight. Here we are going to introduce the public relation of Heineken. From the article I read on the Internet‚ there are 3 lessons we could learn from Heineken: 1. Expect the unexpected and create an escalation plan. 2. Talk like a human. 3. Defend ‘til the end! 1. Expect the unexpected and create an escalation plan. Part of
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MEMORANDUM September 7‚ 2012 To: From: Subject: The importance of segregation of duties for a small business This memo is in response to your concern of how your company’s performance improves effectively. A strong internal control will definitely play an important role to achieve your goal. The memo will first explain what internal control is. It is then followed by discussing segregation of duties‚ which is a key factor of internal control. I also include some examples of how duties
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MEMO To:Tony Reebok; NFL Jersey Inventory Manager From:Reebok; Inventory Planning Assistant Date:October 9‚ 2014 Re:Reebok’s NFL Jersey Inventory Solution The purpose of this memo is to address the uncertainty associated with the demand for NFL replica jerseys. Because of uncontrollable factors (unpredictable popularity and success of both teams and specific players)‚ demand fluctuates and is variable. In order for Reebok to have successful and efficient inventory planning‚ Reebok should
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Investment Memo December 2‚ 2012 Having worked as a quant‚ I have a deep understanding of different quantitative strategies among several asset classes. In the equity world‚ quantitative strategies usually mean stock screens. While I believe in systematic investing‚ I also do recognize some pitfalls of algorithm-based stock screens. Thus‚ my investment goal is to develop a fusion strategy combining highly sophisticated quantitative and thorough fundamental portfolio management. The first step
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