I. RESEARCH A. Client a. History The Philippine Basketball Association (PBA) is a men’s professional basketball league in the Philippines composed of twelve company-branded franchised teams. It was the first professional basketball league in Asia and is the second oldest continuously existing in the world after the NBA. The league’s regulations are a hybrid of rules from FIBA and the NBA. The league played its first game at the Araneta Coliseum in Quezon City on April 9‚ 1975. Its individual team
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In Selfish Pursuit In selfish pursuit is a story written by Anthony Brandt. It is a story about his personal life and his definitions of happiness. In this text‚ Brandt argues about the meaning of happiness. He discusses the most common view of happiness: One that is defined by materialistic possessions. The author debates about his interpretation of happiness in a way that deviates from the conventional definition of happiness. “You arrive at a goal and that makes you happy‚ but then you notice
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ROBERT GORDON UNIVERSITY MSc. HUMAN RESOURCE MANAGEMENT BSM 160: PERSONAL AND RESEARCH SKILLS (FULL TIME) MOIRA BAILEY 1415792 CINDY OMARI WORD COUNT: 1‚051 This reflective paper aims at analyzing my learning experience in the Personal and Research Skills module and how these experiences are likely to help both my post graduate study at The Robert Gordon University and my future career. During my post graduate studies at The Robert Gordon University‚ Aberdeen‚ Personal and Research
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2012 Miss.Laxmi / Miss.Dineshika Batch no 169 2nd two week 12/25/2012 2012 Miss.Laxmi / Miss.Dineshika Batch no 169 2nd two week 12/25/2012 A Fersharble day with tourists A Fersharble day with tourists The great father of Cambridge English College It is you who inspires us It is you who gives us courage You are the light in our life So this is a small tribute for your Great service Thank you…
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10 Things to Get Done Before Hiring a Fashion PR Agency While any fashion PR agency worth noting will be well-equipped to help you develop your brand‚ provide strategic guidance and creative direction‚ for brands with limited budgets there are several things you can do ahead of the gate to ensure that your PR team is able to quickly mobilize to get the word out about your brand. Once you’ve got these‚ the next step is to become your fashion publicist’s favorite client! Brand identity Why
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according to the PR expert’s point of view instead of making his own decision. It is also an ethical issue if we go against our client’s wish as we might lose our business by disclosing the information. Internal Factors One of the internal factors would be the company. It is a company’s duty to follow the Rules & Regulations‚ Code of Ethics‚ policies and also the procedures in order to protect and maintain the company’s image. As for the stakeholders to the company‚ the PR professionals’ obligation
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While I found most of the PR Week 2013 award-winning campaigns fascinating‚ I had a difficult time distinguishing which would be best to analyze. I then put my “mega-consumer” cap on and simply picked the campaign that I specifically remember as an average‚ everyday‚ American consumer. The “Small Business Saturday” campaign composed by American Express was an initiative that has stuck with me since it’s initial beginning‚ and I was delighted to see that it had gained award-winning recognition. American
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PR PLAN Sample I. Introduction - analysis of the current situation including the state of the market and key issues that pr activities will address II. Objectives – Overall objectives of the public relations activities in support of company’s marketing and business objectives III. Message – up to 3 key messages‚ based on the company’s strategy detailed in the Marketing Plan that PR activities will communicate IV. List of the Target Audience – A detailed list of media (on-line and print‚ newsletters
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12 steps to a successful PR campaign Campaigns are a significant part of the public relations profession and should be carried out with meticulous planning and thorough management. Specific step-by-step measures should be taken when planning any PR campaign to ensure it meets the objectives set or‚ in other words‚ achieves what needs to be achieved. Thorough planning processes in PR campaigns demonstrate that whatever results occur are deliberate or‚ indeed‚ have be taken into consideration. Here
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TO: Dr. Karen Ford-Eickhoff FROM: Tyler Nelson DATE: February 11‚ 2015 RE: Sugar Bowl Memo Shelby Givens is a graduate from business school who returned to Raleigh‚ North Carolina with an ambition to transform Westlake Lanes into a successful business renamed to Sugar Bowl. Before the transformation Givens saw a downward spiral for Westlake Lanes barely earning any profits and the ability to sustain a healthy business was dwindling. Givens in March of 2010 was able to persuade the board
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