“The Fall of Advertising & The Rise of PR”: Book Report The Fall of Advertising & the Rise of PR by Al and Laura Ries demonstrates the dramatic shift from traditional advertising-oriented marketing to public-relations-oriented marketing. The age of advertising‚ they claim‚ is in the past. Advertising was once considered an effective way to encourage consumers to purchase new products‚ however‚ that is no longer the case. Advertising has not only become rampant‚ but it lacks credibility and
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Communication Techniques Used In the Business World Communication is one of the most important tools in business‚ necessary to success and advancement. According to the University of Wisconsin Business Alumni Update and the National Commission on Writing‚ individuals who cannot write and communicate effectively in other ways are not likely to be hired‚ and‚ if they are‚ will not last for promotion. To be hired‚ successful and eventually advance in business‚ you must be an effective communicator--verbally
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Ancher Public Trading TO: Board of Directors FROM: Learning Team A consultants DATE: August 22‚ 2005 SUBJECT: Sarbanes-Oxley recommendations As consultants for Ancher Public Trading (APT)‚ Learning Team A would like to discuss the implications of the Sarbanes-Oxley (SOX) legislation. This memorandum provides a brief history of SOX¡¦s creation‚ explains the relationship amongst the FASB‚ SEC and PCAOB‚ describes the pros and cons of SOX‚ assesses the impacts of SOX‚ and lists ethical considerations
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After reviewing the Audience Analysis Memo that I wrote a few weeks ago‚ it dawned on me how much I have actually learned in this class. It is surprising since it has been a considerably short amount of time. So‚ in reviewing my original memo‚ I saw many opportunities for improvement. In my Audience Analysis Memo‚ I contrasted two websites about Osteoarthritis. One of the first things I changed was the organization. I realized that the original was too scattered and it was easy for the reader to
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explanation of the relevant law (2 points max): _____ Thorough and accurate explanation of the cases on the issue (4 points max): ______ Thorough request for additional information (1 point max): _____ Effective organization and clear communication to client (1 point max): _____ Proper spelling‚ grammar‚ and punctuation (1 point max): _______ Your subtotal: _____ You lost points as follows: No Evaluation Form (.25 points): _____ Late assignment (2 points a day): _____
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Memo Assignment Business Writing Across the Board (BWAC) FINC 301 Background You are an investment advisor and your clients‚ Marilyn and David‚ require your services. Marilyn and David are both 65 and are about to retire. They have no assets other than $1‚600‚000 in cash savings‚ and they have no debts. They wish to maintain their current lifestyle during their retirement years. Their current annual living expenses are $120‚000. They have no children and they do not wish to bequeath any assets to
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Communication is a sharing of meaning through the transmission of information via mutually understood signs. Communication has been called the transfer of meaning from one mind to another. It is the mutual exchange of understanding‚ originating with the reciever. Meanings exist in the human mind‚ they cannot be shared or communicated except through some external vehicle that codify meaning. All forms of communication can be categorized as either verbal or nonverbal. In turn‚ both verbal and nonverbal
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[pdf] Pakistan: Riphah International University Islamabad. Available at :<http://www.academicjournals.org/AJBM> [Accessed 4 October 2012]. Joseph‚ 2012. Traits and Qualities that Every PR Professional should Posses. [Online] Available at:< http://prcompanion.com/blog/2012/05/traits-qualities-pr-professional-posses/> [Accessed 4 October 2012] Miles. A‚ 2012. Your Customer Preferences are changing. [Online] Available at:< http://socialrainmakingsummit.com/your-customer-preferences-are-changing/>
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) What is communication? Communication (from Latin commūnicāre‚ meaning "to share" ) is the activity of conveying information through the exchange of ideas‚ feelings‚ intentions‚ attitudes‚ expectations‚ perceptions or commands‚ as by speech‚ gestures‚ writings‚ behavior and possibly by other means such as electromagnetic‚ chemical or physical phenomena. It is the meaningful exchange of information between two or more participants (machines‚ organisms or their parts). Communication requires a
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analysis: recommend a business model for Merry Men Incorporated (MMI) that maximizes the value proposition for MMI’s stakeholders and enables MMI to have a profitable profit model Please respond to this request with a two page memo on May 29‚ 2013. Organize your memo in three sections using the following order: recommendations‚ current situation‚ analysis and conclusions. Use appendices for supplementary materials (e.g. stakeholder analysis‚ social contract theory
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